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Published · transcript-backed

Nilan Peiris: belief

24 Sept 2023 Lenny's Podcast How to drive word of mouth | Nilan Peiris (CPO of Wise)

“I think we've got [inaudible 00:47:51] out there, and yeah, people discover wise through that, as an example of off-topic traffic, but that's a good example of one of those things where yeah, the founder said, "No," or, "That's' a bad idea," and we kind of went ahead, and did it anyway.”

— Nilan Peiris

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Everything needed to verify it.

Speaker
Nilan Peiris
Attribution
Verified speaker
Claim type
belief
Recorded
24 Sept 2023
Publisher
Lenny's Podcast

Transcript context

…Oh I see it at the bottom there. Yeah, it's like [inaudible 00:47:13]. But if you Google currency converter, there's tons of traffic, and that converter on the Wise homepage obviously includes our price, and lets you sign up. And so, should we build a currency convertor? Should we try to capture this traffic? Is it more effective to try to push our own product there? And you can kind of understand why it was Kristo, actually not me, that was like, "This is a crazy idea." And the founder, and the SEO team went out and built it, and it's huge now, in terms of visits. I think we've got a currency convertor app out there. I think we've got [inaudible 00:47:51] out there, and yeah, people discover wise through that, as an example of off-topic traffic, but that's a good example of one of those things where yeah, the founder said, "No," or, "That's' a bad idea," and we kind of went ahead, and did it anyway. Awesome. I'm just thinking about broadly all the things we've been talking about. There's a couple of things that were floating around in my head. One is, reminds me of Amazon, where Jeff Bezos realized there are things that are going to be always true with Amazon. People always want cheaper prices, they want faster shipping. And I think there's something else. And it feels like you guys found the same sort of thing. What are the three things people always want with a money transfer product? And let's just make those as incredible as possible, and in your eyes, make them 10 times better than what anyone else has out there.…

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