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Nilan Peiris: commitment

24 Sept 2023 Lenny's Podcast How to drive word of mouth | Nilan Peiris (CPO of Wise)

“We definitely have things where the team does something where Kristo or I will say, "This is just crazy.”

— Nilan Peiris

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Speaker
Nilan Peiris
Attribution
Verified speaker
Claim type
commitment
Recorded
24 Sept 2023
Publisher
Lenny's Podcast

Transcript context

…I think that there's an interesting correlation between products that grow through word of mouth, and less need to experiment with everything. Airbnb is also actually 70% of growth is word of mouth from the last stat that I heard. And then you think about all these social consumer apps, they mostly grow through people sharing with their friends, and a lot of them come from just the founder's intuition of what a great product's going to be. I think about Snapchat, and the recent mobile social apps. And so I think maybe there's something there about just as a founder, trusting your gut more often. But then it becomes difficult as you grow. You have to delegate, and then you have to trust people on your team making the right decisions. I guess, is there anything there that you've learned about just trusting individual product teams to make decisions that you can't for sure know are positive or negative without running experiments? So, as I say, almost everything we do, we have some way of understanding the impact. So, that's always there. We definitely have things where the team does something where Kristo or I will say, "This is just crazy. There's no way they're going to use this." And then we have a culture where people are encouraged to do these things, if they believe in it. Is there an example of that?…

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