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How to sell your ideas and rise within your company | Casey Winters, Eventbrite

21 Jul 2022 15 published claims 2 attributable people
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Speakers in the public record

Lenny RachitskyCasey Winters

Claim mix

belief 5evaluation 4preference 3commitment 2prediction 1

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Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

15 published records

04 / belief

I imagine some people are listening to this and they're like, holy shit, I need to spend this much time on preparing for meetings like this, but in my experience, that's exactly what you do need to do to be successful.

“I imagine some people are listening to this and they're like, holy shit, I need to spend this much time on preparing for meetings like this, but in my experience, that's exactly what you do need to do to be successful.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

07 / prediction

That could be personalized results in the case of Pinterest or in the case of Eventbrite, better targeting data for advertising to find people who are more likely to be interested in your event. And I think especially with Facebook and Apple's platform changes your product being able to generate its own data, versus just relying on the big platforms to do all the work for you.

“That could be personalized results in the case of Pinterest or in the case of Eventbrite, better targeting data for advertising to find people who are more likely to be interested in your event. And I think especially with Facebook and Apple's platform changes your product being able to generate its own data, versus just relying on the big platforms to do all the work for you.”
Speaker
Casey Winters
Publisher
Lenny's Podcast

08 / evaluation

The idea is that some of the most impactful projects that product teams can work on at scale, not early stage startups per se, but at scale are the hardest to measure. And because of that, they just get chronically underfunded.

“The idea is that some of the most impactful projects that product teams can work on at scale, not early stage startups per se, but at scale are the hardest to measure. And because of that, they just get chronically underfunded.”
Speaker
Casey Winters
Publisher
Lenny's Podcast

09 / commitment

What I'm working on a lot now is trying to have more of a scaled approach to training this type of upward communication. And what types of frameworks, what types of structure tend to work for Eventbrite and making sure that everyone on my team is just really well versed in that and comfortable in it because of course, confidence projection is a key part of these types of meetings as well.

“What I'm working on a lot now is trying to have more of a scaled approach to training this type of upward communication. And what types of frameworks, what types of structure tend to work for Eventbrite and making sure that everyone on my team is just really well versed in that and comfortable in it because of course, confidence projection is a key part of these types of meetings as well.”
Speaker
Casey Winters
Publisher
Lenny's Podcast

10 / evaluation

I think the other area to think about is when you're an early stage company, everything you're doing is trying to drive upside, like trying to drive growth in some way, it could be short term or long term, but you're trying to drive real growth for the business.

“I think the other area to think about is when you're an early stage company, everything you're doing is trying to drive upside, like trying to drive growth in some way, it could be short term or long term, but you're trying to drive real growth for the business.”
Speaker
Casey Winters
Publisher
Lenny's Podcast

11 / commitment

First off, when you think about what's the job, the way I think about it is I'm responsible for leading and facilitating the development of products and features that deliver value for Eventbrite's customers that will translate into value for the business.

“First off, when you think about what's the job, the way I think about it is I'm responsible for leading and facilitating the development of products and features that deliver value for Eventbrite's customers that will translate into value for the business.”
Speaker
Casey Winters
Publisher
Lenny's Podcast

12 / preference

Coda's a company that's actually near and dear to my heart because I got to work on their launch when I was at Greylock. But in terms of what I love about it, I love loops and Coda has some of the coolest and most useful content loops I've seen.

“Coda's a company that's actually near and dear to my heart because I got to work on their launch when I was at Greylock. But in terms of what I love about it, I love loops and Coda has some of the coolest and most useful content loops I've seen.”
Speaker
Casey Winters
Publisher
Lenny's Podcast

13 / evaluation

Progressive disclosure doesn't work that well either because in many of these cases, we never want certain types of users to find the more advanced stuff, it's just going to confuse them.

“Progressive disclosure doesn't work that well either because in many of these cases, we never want certain types of users to find the more advanced stuff, it's just going to confuse them.”
Speaker
Casey Winters
Publisher
Lenny's Podcast

14 / preference

I'm not against the concept of a marketing ops role or a product ops role, we have a product ops team at Eventbrite, but as someone who ran a double digit million marketing budget at GrubHub without marketing ops, because we invested in automation and we invested in process, it scares me when the first tactic people go to is to add people to help scale.

“I'm not against the concept of a marketing ops role or a product ops role, we have a product ops team at Eventbrite, but as someone who ran a double digit million marketing budget at GrubHub without marketing ops, because we invested in automation and we invested in process, it scares me when the first tactic people go to is to add people to help scale.”
Speaker
Casey Winters
Publisher
Lenny's Podcast

15 / preference

Not as many as we would like to recruit, so as a product leader, if I'm airing on the side of which side of the spectrum I want people from, I generally will take people who are good at execution over people who are good at generating ideas, because of course there's always too many good ideas that a company need to focus and execute well on the best ones.

“Not as many as we would like to recruit, so as a product leader, if I'm airing on the side of which side of the spectrum I want people from, I generally will take people who are good at execution over people who are good at generating ideas, because of course there's always too many good ideas that a company need to focus and execute well on the best ones.”
Speaker
Casey Winters
Publisher
Lenny's Podcast
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