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Published · transcript-backed

Casey Winters: prediction

21 Jul 2022 Lenny's Podcast How to sell your ideas and rise within your company | Casey Winters, Eventbrite

“That could be personalized results in the case of Pinterest or in the case of Eventbrite, better targeting data for advertising to find people who are more likely to be interested in your event. And I think especially with Facebook and Apple's platform changes your product being able to generate its own data, versus just relying on the big platforms to do all the work for you.”

— Casey Winters

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Speaker
Casey Winters
Attribution
Verified speaker
Claim type
prediction
Recorded
21 Jul 2022
Publisher
Lenny's Podcast

Transcript context

…Maybe a last question, is there is kind of an underappreciated or under invested in growth strategy, growth tactic, things that you're just like, oh wow, this seems to be working better than people may think. Yeah. Well, I still think data network effects are underrated. I think a lot of people confuse the idea of data network effects with data as a product you can charge people for, especially like businesses. And I get it a lot of businesses like you can't charge them for data because they don't know how to use data super well, especially SMBs. But what data network effects are, is leveraging product usage data to make the product value stronger and stronger over time. That could be personalized results in the case of Pinterest or in the case of Eventbrite, better targeting data for advertising to find people who are more likely to be interested in your event. And I think especially with Facebook and Apple's platform changes your product being able to generate its own data, versus just relying on the big platforms to do all the work for you. That's a real edge that companies are starting to wake up to. And it's obviously something that's worked well for me in the past at Pinterest and certainly now at Eventbrite. There's a couple questions that I had at the top that I skipped that I thought I'd come back to. I know that you're a big video game guy and I love that at the bottom of your post, you always share the music that you're listening to, so I was just going to ask what's the game you're playing these days. Anything you recommend and then what are you listening to?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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