Evidence receipt / evaluation
Published · transcript-backedCasey Winters: evaluation
21 Jul 2022 Lenny's Podcast How to sell your ideas and rise within your company | Casey Winters, Eventbrite
“I think the other area to think about is when you're an early stage company, everything you're doing is trying to drive upside, like trying to drive growth in some way, it could be short term or long term, but you're trying to drive real growth for the business.”
Source trail
Everything needed to verify it.
- Speaker
- Casey Winters
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 21 Jul 2022
- Publisher
- Lenny's Podcast
Transcript context
…This episode is brought to you by Whimsical. When I asked product managers and designers on Twitter, what software do they use most? Whimsical is always one of the most mentioned products, and the users are fanatical. Whimsical is built for collaborative thinking, combining visual, text, and data canvases into one fluid medium. Distributed teams use Whimsical for workshops, white boarding, wire frames, user flows, and even feature specs. And that includes thousands of built in icons and a rich library of templates. See why product teams at leading companies call Whimsical a game changer, visit whimsical.com/lenny to have my own templates added to your account when you sign up, that's whimsical.com/lenny. Is there anything else that you think is really valuable, powerful, effective in just getting folks to getting your leaders to basically go along with some that maybe isn't going to move metrics or is that the core of it? Well, yeah. I mean, definitely it's hard when you can't create a metric that they can understand. I think the other area to think about is when you're an early stage company, everything you're doing is trying to drive upside, like trying to drive growth in some way, it could be short term or long term, but you're trying to drive real growth for the business. But then when you've actually built a real business, a lot of times people are still in that same mode, which is everything is trying to add more growth on top of what we've already got. But when you're at scale, you can actually lose what you've built, so trying to help whether it's executives or just your manager, understand that this thing we've got, whether it's a high conversion rate or good engagement on this feature, it could go away if we don't do these other things. And here's what it would look like if that goes away, that can be incredibly powerful. I think we were fortunate at Pinterest in this regard, in that we were a fast growing startup that stopped growing due to some changes in the market related to Facebook. And then actually once we had switched to growing primarily through SEO, there was an algorithm change that severely impacted our growth at one point in time, so that helped the company build more intuition of like we're not guaranteed the gains from all the things we've built in the past. We need to do things to protect them and protecting what we've got actually is increasingly important once you build scale, because now you've built something really valuable already. And yes, we want to make it more valuable of course, but it's hard to make it more valuable if you're eroding some of the gains you've already built, so that's another element that I think can be pretty impactful. In your post on this topic you have an awesome chart of product market fit over time, illustrating the point you just made that it doesn't last and you have to keep iterating to keep your product market fit like you're by default falling behind if you're not continuing to push there, right?…
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