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Acquired / episode intelligence

The Pinterest IPO

24 Apr 2019 32 published claims 2 attributable people

Speakers in the public record

Claim mix

belief 17evaluation 8uncertainty 3preference 2commitment 1recommendation 1

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

32 published records

01 / belief

” To Pinterest and Ben’s credit, I think in the long term—this has really impacted the trajectory of the company—they said, “Now is the time to pause and build the foundation, to support this hyper growth that we know we’re going to go through.

“” To Pinterest and Ben’s credit, I think in the long term—this has really impacted the trajectory of the company—they said, “Now is the time to pause and build the foundation, to support this hyper growth that we know we’re going to go through.”
Speaker
David Rosenthal
Publisher
Acquired

02 / uncertainty

What they think is going to be really cool, Ben goes to the Apple store in Palo Alto and—I don’t know if he does this everyday or just for a couple of days—he goes to all the computers and he changes the home screen to Pinterest, all the computers in Palo Alto.

“What they think is going to be really cool, Ben goes to the Apple store in Palo Alto and—I don’t know if he does this everyday or just for a couple of days—he goes to all the computers and he changes the home screen to Pinterest, all the computers in Palo Alto.”
Speaker
David Rosenthal
Publisher
Acquired

03 / belief

I think that not only was there a small segment of people willing to do this crazy thing called shop on their phone but then even more so, it’s really hard to actually iterate on this thing.

“I think that not only was there a small segment of people willing to do this crazy thing called shop on their phone but then even more so, it’s really hard to actually iterate on this thing.”
Speaker
Ben Gilbert
Publisher
Acquired

06 / belief

There’s tremendous value in keeping a team together. This is something, I think that we realize at Pioneer Square Labs, the 25 of us, that all sort of systematically build companies over and over and over again is after you fail on a few things together—or maybe even succeed on a few things together—you know in your small group who’s good at what, you have norms and communication patterns and operations around how you work together, and you get way more efficient at building together.

“There’s tremendous value in keeping a team together. This is something, I think that we realize at Pioneer Square Labs, the 25 of us, that all sort of systematically build companies over and over and over again is after you fail on a few things together—or maybe even succeed on a few things together—you know in your small group who’s good at what, you have norms and communication patterns and operations around how you work together, and you get way more efficient at building together.”
Speaker
Ben Gilbert
Publisher
Acquired

07 / evaluation

We want to have something like measured growth or a thoughtful growth and we wanted to do monetization we feel that is right for our users, which they towed for years after you would think they would start experimenting with monetization.

“We want to have something like measured growth or a thoughtful growth and we wanted to do monetization we feel that is right for our users, which they towed for years after you would think they would start experimenting with monetization.”
Speaker
Ben Gilbert
Publisher
Acquired

13 / uncertainty

How did they get the idea for this? I don’t know. The idea is that you get all these paper catalogues—direct mail catalogues—sent to you in the mail for all sorts of things: fashion, home décor, pottery barn, what have you.

“How did they get the idea for this? I don’t know. The idea is that you get all these paper catalogues—direct mail catalogues—sent to you in the mail for all sorts of things: fashion, home décor, pottery barn, what have you.”
Speaker
David Rosenthal
Publisher
Acquired

14 / belief

If Instagram can do to Pinterest what it did to Snapchat with stories, they’ll be in big trouble. But I think—it’s a flipback to bull real quick—it’s a reasonable argument to make that Pinterest actually fulfills a much different emotional need when you open that app than Instagram does.

“If Instagram can do to Pinterest what it did to Snapchat with stories, they’ll be in big trouble. But I think—it’s a flipback to bull real quick—it’s a reasonable argument to make that Pinterest actually fulfills a much different emotional need when you open that app than Instagram does.”
Speaker
Ben Gilbert
Publisher
Acquired

17 / belief

I think what happens over the next couple of years is the market realizes this is going to be a great company but has a very specific target market that is not every person in the world.

“I think what happens over the next couple of years is the market realizes this is going to be a great company but has a very specific target market that is not every person in the world.”
Speaker
David Rosenthal
Publisher
Acquired

21 / belief

A great friend of ours, Leslie Kincaid was working as SV Angel at the time here in Silicon Valley and Kevin Carter who was also there at SV Angel, was like, “Man, I think we might have missed this,” during the angel round that it happened with Scott, Kevin, and Shana the past summer, “and maybe we should not really do Series A but we might want to really try another look here.

“A great friend of ours, Leslie Kincaid was working as SV Angel at the time here in Silicon Valley and Kevin Carter who was also there at SV Angel, was like, “Man, I think we might have missed this,” during the angel round that it happened with Scott, Kevin, and Shana the past summer, “and maybe we should not really do Series A but we might want to really try another look here.”
Speaker
David Rosenthal
Publisher
Acquired

23 / evaluation

For context, this is a company that has more users than Snap, though a little bit less than Twitter, is used by 80% of moms in America, and is actually a pivot of an early failed mobile shopping app. But we will get into that.

“For context, this is a company that has more users than Snap, though a little bit less than Twitter, is used by 80% of moms in America, and is actually a pivot of an early failed mobile shopping app. But we will get into that.”
Speaker
Ben Gilbert
Publisher
Acquired

25 / recommendation

When that’s clearly the case, you should do that and do that as soon as possible. But don’t do the other version of giving up which is saying, “…and thus we are going to call game over and shut down the company and go get jobs somewhere.

“When that’s clearly the case, you should do that and do that as soon as possible. But don’t do the other version of giving up which is saying, “…and thus we are going to call game over and shut down the company and go get jobs somewhere.”
Speaker
David Rosenthal
Publisher
Acquired

27 / evaluation

That’s not fully truly. That’s a good way that you can have a small business that doesn’t grow at all and just keep going but I think what you’re saying is if what you’re looking to do is build something big and impactful, as long as you don’t give up and build in the direction of what could catch, it’s unlikely that you will do that for your entire life, and to have something that never works.

“That’s not fully truly. That’s a good way that you can have a small business that doesn’t grow at all and just keep going but I think what you’re saying is if what you’re looking to do is build something big and impactful, as long as you don’t give up and build in the direction of what could catch, it’s unlikely that you will do that for your entire life, and to have something that never works.”
Speaker
Ben Gilbert
Publisher
Acquired

30 / preference

This is ordinarily where we would do tech themes. But Ben and I were texting the other day and we love tech themes, it’s one of our favorite part of the show, but we realized that it’s actually something more than that and tech themes kind of sells it short.

“This is ordinarily where we would do tech themes. But Ben and I were texting the other day and we love tech themes, it’s one of our favorite part of the show, but we realized that it’s actually something more than that and tech themes kind of sells it short.”
Speaker
David Rosenthal
Publisher
Acquired

31 / evaluation

I agree as well. This all would had to be in the works long before the Lyft IPO but the only reason I can think of is just to be conservative as well and make sure things go well because DPOs are still relatively unproven.

“I agree as well. This all would had to be in the works long before the Lyft IPO but the only reason I can think of is just to be conservative as well and make sure things go well because DPOs are still relatively unproven.”
Speaker
David Rosenthal
Publisher
Acquired

32 / preference

Maybe we should have an acquired pin board, so in that case, I would care that you’ve been around the service but if we don’t have a reason to collaborate, I don’t care that you or my other friends are specifically are on the service. But I care that a lot of other people are, because then they’re adding content and I care about the content.

“Maybe we should have an acquired pin board, so in that case, I would care that you’ve been around the service but if we don’t have a reason to collaborate, I don’t care that you or my other friends are specifically are on the service. But I care that a lot of other people are, because then they’re adding content and I care about the content.”
Speaker
David Rosenthal
Publisher
Acquired
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