David Rosenthal: uncertainty

Transcript context

…We should pause here before diving into what Tote is. This was aha moment number one for me doing the research that Ben Silbermann was not the initial CEO of Pinterest. David, you even texted me like, “Woah, did you realize this?” I think that this is just one of those things that ends up buried in the lore that’s sort of super fun when we’re diving in and trying to figure out what’s going on, that Ben, while the visionary and the person that we chose to start the story with and his upbringing, was not the CEO of the company. Despite his job at Google early and been searching around for a company to start. They decide that they’re going to build this app called Tote and release it on the app store. How did they get the idea for this? I don’t know. The idea is that you get all these paper catalogues—direct mail catalogues—sent to you in the mail for all sorts of things: fashion, home décor, pottery barn, what have you. “Wouldn’t it be interesting instead of getting those in the mail, you could get them on your new smartphone device?” David, that is just what I want. Just what I want.…

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