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Acquired / episode intelligence

Zillow + Trulia (with Zillow Group CFO Kathleen Philips)

14 Oct 2016 17 published claims 2 attributable people

Speakers in the public record

Claim mix

evaluation 7belief 5prediction 3recommendation 1preference 1

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

17 published records

01 / belief

The thing that I remember very well is that our revenue I think was something around 40 million, which the reason I note that is because when we look at our group of emerging businesses now, they’re larger than we were when we went public.

“The thing that I remember very well is that our revenue I think was something around 40 million, which the reason I note that is because when we look at our group of emerging businesses now, they’re larger than we were when we went public.”
Speaker
Not verified from transcript
Publisher
Acquired

02 / belief

One of the stats that bears that out is that we think that notwithstanding our category leadership, you know, we have about 2/3 of the traffic on the web overall and 3/4 on mobile on Zillow brand properties.

“One of the stats that bears that out is that we think that notwithstanding our category leadership, you know, we have about 2/3 of the traffic on the web overall and 3/4 on mobile on Zillow brand properties.”
Speaker
Not verified from transcript
Publisher
Acquired

03 / belief

You know, I think B+ is fair because I think we’re early days still in reaping the benefits of this combination and as I said earlier, there are all kinds of ways in which we’ve benefited that we haven’t foreseen.

“You know, I think B+ is fair because I think we’re early days still in reaping the benefits of this combination and as I said earlier, there are all kinds of ways in which we’ve benefited that we haven’t foreseen.”
Speaker
Not verified from transcript
Publisher
Acquired

04 / belief

You know, one stat about that is what I mentioned at the beginning of this conversation which is we think we touch about 4% of transactions and we think we have a small percentage of advertising spend by real estate agents.

“You know, one stat about that is what I mentioned at the beginning of this conversation which is we think we touch about 4% of transactions and we think we have a small percentage of advertising spend by real estate agents.”
Speaker
Not verified from transcript
Publisher
Acquired

05 / belief

In San Francisco, unfortunately, it’s still pretty challenging for young people, but I think in Seattle, you know, folks in their early 30’s are really thinking about settling down and suddenly it’s not uncool to be a home owner anymore.

“In San Francisco, unfortunately, it’s still pretty challenging for young people, but I think in Seattle, you know, folks in their early 30’s are really thinking about settling down and suddenly it’s not uncool to be a home owner anymore.”
Speaker
Not verified from transcript
Publisher
Acquired

06 / evaluation

StreetEasy, for example, because they’re a New York City brand, very focused on vertical living. And while they don’t work directly on vertical living products for other brands, they certainly inform and educate our teams about how to present a condo building versus a single family home.

“StreetEasy, for example, because they’re a New York City brand, very focused on vertical living. And while they don’t work directly on vertical living products for other brands, they certainly inform and educate our teams about how to present a condo building versus a single family home.”
Speaker
Not verified from transcript
Publisher
Acquired

07 / prediction

I expect and I’m sure that Pete and team were to have conveyed the substance of our discussions to the board, but we had never directly approached the board.

“I expect and I’m sure that Pete and team were to have conveyed the substance of our discussions to the board, but we had never directly approached the board.”
Speaker
Not verified from transcript
Publisher
Acquired

10 / evaluation

I mean, there’s a range there from 30 of your first offer to Pete coming back after a few rounds with 37. But, like, that’s not a lot of difference compared to, you know, I’m used to, well, we think 10 percent and we think 60 percent.

“I mean, there’s a range there from 30 of your first offer to Pete coming back after a few rounds with 37. But, like, that’s not a lot of difference compared to, you know, I’m used to, well, we think 10 percent and we think 60 percent.”
Speaker
David Rosenthal
Publisher
Acquired

11 / evaluation

Which gets me to what I think is certainly the most amusing part of this deal, that I was going to bring up after you close on announced on July 28, and news comes out, the market reacts, but news also comes out then that Trulia’s co-founder, not Pete but Sami Inkinen was literally in a rowboat in a crew scull rowing across the Pacific Ocean for the entire time that this negotiation was going on.

“Which gets me to what I think is certainly the most amusing part of this deal, that I was going to bring up after you close on announced on July 28, and news comes out, the market reacts, but news also comes out then that Trulia’s co-founder, not Pete but Sami Inkinen was literally in a rowboat in a crew scull rowing across the Pacific Ocean for the entire time that this negotiation was going on.”
Speaker
David Rosenthal
Publisher
Acquired

12 / evaluation

The final twist in the story here is right before– So the FTC finally approves the merger in February and then it goes through and you close the deal. But right before that happens, both Trulia and Zillow were getting, I believe, if a not a majority, a significant amount of your real estate listings from a company called ListHub which is a data provider, which is actually owned by a third competitor in the market, Move.

“The final twist in the story here is right before– So the FTC finally approves the merger in February and then it goes through and you close the deal. But right before that happens, both Trulia and Zillow were getting, I believe, if a not a majority, a significant amount of your real estate listings from a company called ListHub which is a data provider, which is actually owned by a third competitor in the market, Move.”
Speaker
David Rosenthal
Publisher
Acquired

13 / evaluation

We’re going to take over this market.” So you actually need to be really careful about how you characterize things because you can end up in this nightmare scenario.

“We’re going to take over this market.” So you actually need to be really careful about how you characterize things because you can end up in this nightmare scenario.”
Speaker
David Rosenthal
Publisher
Acquired

14 / prediction

You can’t predict exactly where the market is going to go, where your product is going to go, your organization. And I think you guys have done a really good job both in your hiring obviously of your management team, but also your acquisitions of looking for these types of people who can evolve their thinking and evolve their abilities as a company does, because that’s going to be the constant in a high growth industry.

“You can’t predict exactly where the market is going to go, where your product is going to go, your organization. And I think you guys have done a really good job both in your hiring obviously of your management team, but also your acquisitions of looking for these types of people who can evolve their thinking and evolve their abilities as a company does, because that’s going to be the constant in a high growth industry.”
Speaker
David Rosenthal
Publisher
Acquired

15 / evaluation

One of the things I love about the Zillow Group business and this merger in particular is it’s such a pure play example of that, like there are these levers in distribution that by being internet-based, you have, and by combining these businesses whether it’s acquiring the data feeds about data on homes and home sales – which we’ll get into in a minute because there’s more drama to come there – or advertising sales or what-have-you, your website back ends, it doesn’t make sense for any of that to be separate.

“One of the things I love about the Zillow Group business and this merger in particular is it’s such a pure play example of that, like there are these levers in distribution that by being internet-based, you have, and by combining these businesses whether it’s acquiring the data feeds about data on homes and home sales – which we’ll get into in a minute because there’s more drama to come there – or advertising sales or what-have-you, your website back ends, it doesn’t make sense for any of that to be separate.”
Speaker
David Rosenthal
Publisher
Acquired

16 / evaluation

I mean, the growth was just incredible, and still is, but in those early years as a public company. And by this point, you know, after Trulia’s IPO and a couple years later, again, I don’t have the information in front of me, but your market cap was multiples higher of what it had been at the IPO, I believe.

“I mean, the growth was just incredible, and still is, but in those early years as a public company. And by this point, you know, after Trulia’s IPO and a couple years later, again, I don’t have the information in front of me, but your market cap was multiples higher of what it had been at the IPO, I believe.”
Speaker
David Rosenthal
Publisher
Acquired

17 / preference

As we joke on the show and we were joking with Kathleen before we started recording, we love two things on this show: public company acquisitions where everything about the negotiations comes out in the SEC filings and lawsuits where the same thing happens.

“As we joke on the show and we were joking with Kathleen before we started recording, we love two things on this show: public company acquisitions where everything about the negotiations comes out in the SEC filings and lawsuits where the same thing happens.”
Speaker
David Rosenthal
Publisher
Acquired
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