Evidence receipt / prediction
Published · transcript-backedBen Gilbert: prediction
14 Oct 2016 Acquired Zillow + Trulia (with Zillow Group CFO Kathleen Philips)
“I think 10 years ago we were in the same place with email marketing and the start of sort of the digital marketing hub.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- prediction
- Recorded
- 14 Oct 2016
- Publisher
- Acquired
Transcript context
…But yeah, well, I don’t know. Who knows what will happen with this? There will be an episode coming, I'm sure. Next, real quick hot take. We got some requests for this in the Slack channel. This is pretty amazing. A company called AppLovin that is a mobile app marketing, broad-based marketing firm, you know, customer acquisition, advertising, and analytics was just acquired by a Chinese private equity firm for $1.4 billion. They’re basically bootstrapped. They had raised about $4 million in kind of seed money that they didn’t really need, they’re profitable the whole time. Pretty incredible story. Yeah. And pretty unprecedented to have a bootstrapped company turn into that. I mean, they almost always have institutional backing. And my only comment on this one is it’s interesting to see how history repeats itself. I think 10 years ago we were in the same place with email marketing and the start of sort of the digital marketing hub. That we talked about with Scott on ExactTarget.…
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