Speaker unverified: evaluation

Transcript context

…How do you think about when you acquire Naked Apartments or HotPads, those properties aren’t being combined, they’re different websites with their own ability to acquire traffic. Do you combine the backend real estate agent services? I hate using the word, but, how do you achieve synergies and why is it advantageous for Zillow Group to own those businesses? So HotPads is a great example. One of the things that it's pretty cool is we look at teams that are really good at certain things. And when HotPads joined us, we realized, for example, that they were really good at ingesting rentals feeds and normalizing them to present them in a way that was useful to consumers. So now, a segment of the HotPads team is responsible for all rentals listings syndication through our entire platform. So we tend to kind of pick and choose where there are strengths within each of the teams. StreetEasy, for example, because they’re a New York City brand, very focused on vertical living. And while they don’t work directly on vertical living products for other brands, they certainly inform and educate our teams about how to present a condo building versus a single family home. Very cool. So it’s almost like a reverse acquisition of knowledge there to get that DNA up into the rest of the Zillow Group products.…

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