Public evidence record
Published podcast speaker
Claim ledger
6 transcript-backed records
01 / evaluation
“Because in order to convey prestige, it's necessary for you to know that other people know that BMW is a prestigious car brand and so on and so forth.”
02 / evaluation
“In other words, there's a different mechanism for logic and decision-making within the evolved human brain, which is actually quite a lot more nuanced and more sophisticated than the mechanisms for decision-making that economists theorize because it has to account for imperfect information, it has to account for variance in outcome.”
03 / evaluation
“It's a pleasure. It's an audience I don't normally speak to and it's an audience which I think is particularly valuable, particularly important, but also actually probably could benefit quite a bit from just a little bit of extra psychology.”
04 / evaluation
“Now, so first of all, marketing plays and timing and luck, by the way, let's also include those, these other factors play a much greater role in both the speed of adoption and the success of adoption of anything remotely new, innovative. But in hindsight, we forget the marketing and we never say, "Because of the great marketing, I bought that product.”
05 / evaluation
“They're not linear. And that's the other thing, which is that because it's not linear, attempts to evaluate advertising on short-term transactional metrics will always grotesquely undervalue the contribution of that activity to your ultimate business success.”
06 / evaluation
“For years, I don't know if this is still true because I don't drive many Rolls-Royces, but for years, Rolls-Royce was the last car, now obviously now cars dip their headlamps automatically, or you have an automatic setting, but for years, Rolls-Royces were the only cars which still had a pedal on the floor, perfect for an automatic, not so good for a manual, but they had a pedal on the floor where you dipped and undipped your headlamps rather than having a stop.”