01 / prediction
I think understanding the fact that what we're trying to do is we're trying to run the world of business entirely to a reductionist kind of maths and physics and finance model where everything's linear and everything works in straight lines and everything's proportionate, and the opposite of a good idea is wrong, and the past is a fantastic guide to the future.
“I think understanding the fact that what we're trying to do is we're trying to run the world of business entirely to a reductionist kind of maths and physics and finance model where everything's linear and everything works in straight lines and everything's proportionate, and the opposite of a good idea is wrong, and the past is a fantastic guide to the future.”
- Speaker
- Rory Sutherland
- Episode
- What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
- Publisher
- Lenny's Podcast