01 / observation
With electric cars, there's probably a very strong heuristic, which is every consumer's learned, whether it was computers or DVDs or cassette decks or fax machines or actually washing machines, but going back with anything electrical, it pays to wait because they get better very quickly and they get cheaper very quickly.
“With electric cars, there's probably a very strong heuristic, which is every consumer's learned, whether it was computers or DVDs or cassette decks or fax machines or actually washing machines, but going back with anything electrical, it pays to wait because they get better very quickly and they get cheaper very quickly.”
- Speaker
- Rory Sutherland
- Episode
- What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
- Publisher
- Lenny's Podcast