Rory Sutherland: evaluation

Transcript context

…Today my guest is Rory Sutherland. Rory is vice chairman of Ogilvy UK. Author of the book, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life, and the founder of Nudge Stock, the world's biggest festival of behavioral science and creativity. Rory is both an example and a huge proponent of thinking from first principles. Through his speaking and his books, he encourages people to not think logically when solving problems, but to think psychologically using human psychology to inform how you design and build and market your products. Rory is full of amazing stories and ideas and examples and inspiration, which you'll get a sense of as soon as we start talking. I don't even ask him a question and he's already off to the races. This episode is for anyone who wants to think more creatively, help their team be more innovative and learn how to create more magic in your world. Rory has been one of the most requested guests on this podcast, and I can now see why. If you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube. It's the best way to avoid missing feature episodes and helps the podcast tremendously. With that, I bring you Rory Sutherland. Rory, thank you so much for being here and welcome to the podcast. It's a pleasure. It's an audience I don't normally speak to and it's an audience which I think is particularly valuable, particularly important, but also actually probably could benefit quite a bit from just a little bit of extra psychology. Not least by the way, a very simple observation, which is that do not think that good products automatically succeed or that bad ones necessarily fail. The other thing I'd say is that timing is so important that don't necessarily reject things simply because they failed in the past. One of the best products I've ever worked on in a professional capacity was Facebook Meta TV, the TV portal, sorry, Facebook, the Meta [inaudible 00:02:46] TV. Oh, I love the portal, yeah. Big fan.…

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