book / recommends
Creative Destruction
“Of course, I've recommended hundreds, but right now what I recommend is Creative Destruction, and I'm going to give your listeners the link to the right book, it's by a group of French economists.”
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Published podcast speaker
Books, apps, and tools
book / recommends
“Of course, I've recommended hundreds, but right now what I recommend is Creative Destruction, and I'm going to give your listeners the link to the right book, it's by a group of French economists.”
book / recommends
“Of course, I've recommended hundreds, but right now what I recommend is Creative Destruction, and I'm going to give your listeners the link to the right book, it's by a group of French economists. It's a little bit academic, but it's so important. It's so important for product people to understand. It is so important. More jobs get created because of creative destruction. There's not net job loss. There's more jobs created. AI is going to create more jobs, not destroy. Everybody got that wrong. Almost everybody, except the people who understood creative destruction. But you have to be close to the frontier. That's where the job creation happens. And product people, you got to be close to the frontier. You got to do whatever you can. If you're at a company that's not close to the frontier, do stuff at... I was working at Moody's Investor Service and I built one of the first 2,000 websites back in the early nineties, Lenny. I was doing all this stuff outside of work. That was bringing me closer to the technical frontier and was changing my candidate market fit. So I recommend that book. I also, of course, I recommend Marty's books. Now, I want to just say again, I don't want you to just read Marty's books, listen to his podcast, the great interview you guys did here at Lenny's. I want you to read and reread those books as if he's your mentor. And rereading is important, Lenny. And people say, "Oh, I listened two or three times speed on the audiobook." You are not going to have that deeply inform your decision making. Now what I'll do is I'll read a book and then I'll listen to it as a reinforcement, or I'll read it and listen to it at the same time. For the important books, Lenny, you got to read them more. And Marty's books are important. The last book I'll recommend is The Manual. It's a short introduction to Stoicism. People misunderstand Stoicism. They think Stoicism means repressing your feelings. That is not what Stoicism means. It means understanding and accepting your feelings, but not necessarily always being driven by them. Incorporating them. Your feelings are an important part of your decision-making system, but they shouldn't rule you. And it's a really important book. I have driven a lot of sales with that book because I really hammer it home in my book. So if you go on to Amazon, you'll see the book that's most bought along with my book is that book, right? I have other books I recommend that are on my website, but those are two or three.”
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17 transcript-backed records
01 / recommendation
“Of course, I've recommended hundreds, but right now what I recommend is Creative Destruction, and I'm going to give your listeners the link to the right book, it's by a group of French economists. It's a little bit academic, but it's so important. It's so important for product people to understand. It is so important. More jobs get created because of creative destruction. There's not net job loss. There's more jobs created. AI is going to create more jobs, not destroy. Everybody got that wrong. Almost everybody, except the people who understood creative destruction. But you have to be close to the frontier. That's where the job creation happens. And product people, you got to be close to the frontier. You got to do whatever you can. If you're at a company that's not close to the frontier, do stuff at... I was working at Moody's Investor Service and I built one of the first 2,000 websites back in the early nineties, Lenny. I was doing all this stuff outside of work. That was bringing me closer to the technical frontier and was changing my candidate market fit. So I recommend that book. I also, of course, I recommend Marty's books. Now, I want to just say again, I don't want you to just read Marty's books, listen to his podcast, the great interview you guys did here at Lenny's. I want you to read and reread those books as if he's your mentor. And rereading is important, Lenny. And people say, "Oh, I listened two or three times speed on the audiobook." You are not going to have that deeply inform your decision making. Now what I'll do is I'll read a book and then I'll listen to it as a reinforcement, or I'll read it and listen to it at the same time. For the important books, Lenny, you got to read them more. And Marty's books are important. The last book I'll recommend is The Manual. It's a short introduction to Stoicism. People misunderstand Stoicism. They think Stoicism means repressing your feelings. That is not what Stoicism means. It means understanding and accepting your feelings, but not necessarily always being driven by them. Incorporating them. Your feelings are an important part of your decision-making system, but they shouldn't rule you. And it's a really important book. I have driven a lot of sales with that book because I really hammer it home in my book. So if you go on to Amazon, you'll see the book that's most bought along with my book is that book, right? I have other books I recommend that are on my website, but those are two or three.”
02 / uncertainty
“If your emotions are telling you, "I don't know if I trust this person," don't get all open and vulnerable with them.”
03 / belief
“Now, your audience knows what an OKR is, objectives and key results, and I assume I don't need to explain that. It needs to be something where you are saying, "Here's what I think I'm going to be accountable for.”
04 / belief
“When my book came out, we did a book party in New York and the host of it, very senior product person, got up and said, "The most important thing about this book that I learned," and they run a Job Search Council, "was, and I said this earlier, but I want to come back to it, everyone feels anxious and insecure in the job search.”
05 / observation
“You have to be a little more politically aware at Google today. But the point is not so much the exact question he asked, but that he was open and vulnerable.”
06 / belief
“" You need to be more thoughtful in the down market. Now, I think you should be in the up market too.”
07 / belief
“You have to talk to the HR person or whatever. But as much as you can work with the hiring manager, even if it's to say, "Hey, I just want to run by you some of the things I think I need to succeed in the role before we talk money with the hiring manager," or whatever.”
08 / evaluation
“We want this product to be for everyone, but we've learned with product market fit that doesn't work.”
09 / preference
“" Okay. And what I will tell you is that one thing to keep in mind right now is that there are more jobs in the startup world than there are in the established companies in the tech world for product people.”
10 / preference
“And I coach people all the time, how can I think more? You've got to read more because books are machines to think with.”
11 / evaluation
“We're trying to be the solve for the unintended consequences of the thing that is so positive in many ways and that we as product people love because we get to build new products and displace old products.”
12 / recommendation
“I want product people, Lenny, to get out, who are doing digital work to get out of the digital world and look at products outside the digital world for inspiration and thinking, because I don't want you all looking at the same stuff.”
13 / evaluation
“'" They think, well, maybe it's their resume or LinkedIn profile or their ability to network or candidate market fit, a concept I introduced I think is really important.”
14 / prediction
“Yes, and I will say that there's less negotiating room today than there was two years ago because of the market that we're in.”
15 / recommendation
“Now, once you have done that Mnookin two-pager, and it's a draft, you don't have to get it fine, and not everyone knows exactly what they want, by the way, this is important, especially younger people.”
16 / belief
“I believe every human is worthwhile person, and I deeply believe in belonging and giving people support and spreading love and creating community.”
17 / recommendation
“Of course, I've recommended hundreds, but right now what I recommend is Creative Destruction, and I'm going to give your listeners the link to the right book, it's by a group of French economists.”