book / recommends
Creative Destruction
“Of course, I've recommended hundreds, but right now what I recommend is Creative Destruction, and I'm going to give your listeners the link to the right book, it's by a group of French economists.”
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book / recommends
“Of course, I've recommended hundreds, but right now what I recommend is Creative Destruction, and I'm going to give your listeners the link to the right book, it's by a group of French economists.”
book / recommends
“Of course, I've recommended hundreds, but right now what I recommend is Creative Destruction, and I'm going to give your listeners the link to the right book, it's by a group of French economists. It's a little bit academic, but it's so important. It's so important for product people to understand. It is so important. More jobs get created because of creative destruction. There's not net job loss. There's more jobs created. AI is going to create more jobs, not destroy. Everybody got that wrong. Almost everybody, except the people who understood creative destruction. But you have to be close to the frontier. That's where the job creation happens. And product people, you got to be close to the frontier. You got to do whatever you can. If you're at a company that's not close to the frontier, do stuff at... I was working at Moody's Investor Service and I built one of the first 2,000 websites back in the early nineties, Lenny. I was doing all this stuff outside of work. That was bringing me closer to the technical frontier and was changing my candidate market fit. So I recommend that book. I also, of course, I recommend Marty's books. Now, I want to just say again, I don't want you to just read Marty's books, listen to his podcast, the great interview you guys did here at Lenny's. I want you to read and reread those books as if he's your mentor. And rereading is important, Lenny. And people say, "Oh, I listened two or three times speed on the audiobook." You are not going to have that deeply inform your decision making. Now what I'll do is I'll read a book and then I'll listen to it as a reinforcement, or I'll read it and listen to it at the same time. For the important books, Lenny, you got to read them more. And Marty's books are important. The last book I'll recommend is The Manual. It's a short introduction to Stoicism. People misunderstand Stoicism. They think Stoicism means repressing your feelings. That is not what Stoicism means. It means understanding and accepting your feelings, but not necessarily always being driven by them. Incorporating them. Your feelings are an important part of your decision-making system, but they shouldn't rule you. And it's a really important book. I have driven a lot of sales with that book because I really hammer it home in my book. So if you go on to Amazon, you'll see the book that's most bought along with my book is that book, right? I have other books I recommend that are on my website, but those are two or three.”
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4 transcript-backed records
01 / recommendation
“Of course, I've recommended hundreds, but right now what I recommend is Creative Destruction, and I'm going to give your listeners the link to the right book, it's by a group of French economists. It's a little bit academic, but it's so important. It's so important for product people to understand. It is so important. More jobs get created because of creative destruction. There's not net job loss. There's more jobs created. AI is going to create more jobs, not destroy. Everybody got that wrong. Almost everybody, except the people who understood creative destruction. But you have to be close to the frontier. That's where the job creation happens. And product people, you got to be close to the frontier. You got to do whatever you can. If you're at a company that's not close to the frontier, do stuff at... I was working at Moody's Investor Service and I built one of the first 2,000 websites back in the early nineties, Lenny. I was doing all this stuff outside of work. That was bringing me closer to the technical frontier and was changing my candidate market fit. So I recommend that book. I also, of course, I recommend Marty's books. Now, I want to just say again, I don't want you to just read Marty's books, listen to his podcast, the great interview you guys did here at Lenny's. I want you to read and reread those books as if he's your mentor. And rereading is important, Lenny. And people say, "Oh, I listened two or three times speed on the audiobook." You are not going to have that deeply inform your decision making. Now what I'll do is I'll read a book and then I'll listen to it as a reinforcement, or I'll read it and listen to it at the same time. For the important books, Lenny, you got to read them more. And Marty's books are important. The last book I'll recommend is The Manual. It's a short introduction to Stoicism. People misunderstand Stoicism. They think Stoicism means repressing your feelings. That is not what Stoicism means. It means understanding and accepting your feelings, but not necessarily always being driven by them. Incorporating them. Your feelings are an important part of your decision-making system, but they shouldn't rule you. And it's a really important book. I have driven a lot of sales with that book because I really hammer it home in my book. So if you go on to Amazon, you'll see the book that's most bought along with my book is that book, right? I have other books I recommend that are on my website, but those are two or three.”
02 / recommendation
“I want product people, Lenny, to get out, who are doing digital work to get out of the digital world and look at products outside the digital world for inspiration and thinking, because I don't want you all looking at the same stuff.”
03 / recommendation
“Now, once you have done that Mnookin two-pager, and it's a draft, you don't have to get it fine, and not everyone knows exactly what they want, by the way, this is important, especially younger people.”
04 / recommendation
“Of course, I've recommended hundreds, but right now what I recommend is Creative Destruction, and I'm going to give your listeners the link to the right book, it's by a group of French economists.”