Public evidence record
Published podcast speaker
Books, apps, and tools
service / likes
“There's also more room to handle the full monetization infra-layer. So for example, I like how Orb marries the billing component with the data infrastructure to actually inform what your pricing and packaging iteration should be and help you forecast and optimize revenue.”
app / likes
“I have little kids, so I don't know if this is going to be as interesting for folks, but we like Story Bots on Netflix.”
book / recommends
“My buddy Madhavan from Simon Kucher's wrote a book called Monetizing Innovation. This is a great read. He and others there have done pricing engagements with hundreds of tech companies, so there's a lot of stories and practical tips there. I often gift that one to founders, so I can't do this whole talk without giving a nod to my friend, Madhavan, and his bible.”
Claim ledger
4 transcript-backed records
01 / evaluation
“I get so much value from it that I just feel obligated to pay." And take that in for a second, because if guilt is one of the main reasons why people are paying you, then your free version is too good, and you are leaving money on the table.”
02 / evaluation
“Retention goes up because now you have these shared workflows that are incredibly sticky.”
03 / evaluation
“You're missing out on critical feedback loops to understand what people are willing to pay. And you're shooting your future self in the foot because this is the other problem, is at some point you're going to start charging, and you're going to experience some backlash.”
04 / evaluation
“It's really free money when you shine a light on an account that nobody was paying attention to and some inside sales team can drive a large account expansion. So I don't know what better ROI you should get than that.”