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Naomi Ionita: preference

12 Jan 2023 Lenny's Podcast How to price your product | Naomi Ionita (Menlo Ventures)

“There's also more room to handle the full monetization infra-layer. So for example, I like how Orb marries the billing component with the data infrastructure to actually inform what your pricing and packaging iteration should be and help you forecast and optimize revenue.”

— Naomi Ionita

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Speaker
Naomi Ionita
Attribution
Verified speaker
Claim type
preference
Recorded
12 Jan 2023
Publisher
Lenny's Podcast

Transcript context

…I love it. This is great. Hitting on all my favorites. Okay, let's keep going. What else have we got? Well, I talked a lot about billing and monetization, so I'd have to talk about that one. I think platforms for managing, billing and iterating on your pricing and packaging, this is just such a big need. I think these will transform business models. For SaaS in particular, most companies have been seat-based like we described, so the historical incumbents like a [inaudible 00:44:54] really serve that model. But in this shift to more usage based, there's new entrants that are servicing companies in that dimension. And there's also lots of sort of clunky workflows when you think of bridging from engineering to product and growth to finance or RevOps. So there's a lot of just streamlined workflow that these new tools can offer. Some early breakout players in the world of usage-based billing are Metronome and Orb. There's also more room to handle the full monetization infra-layer. So for example, I like how Orb marries the billing component with the data infrastructure to actually inform what your pricing and packaging iteration should be and help you forecast and optimize revenue. So there's other players that are doing different components from this journey of the metering piece all the way through to the experimentation piece, and it's been really, really fun to get to know players in that space. And I wish I could have been a buyer of them many moons ago. Not an investor in these yet. And so that's cool. Quick tangent, do you have a strong opinion on pricing models, usage based versus seed based versus something else? What's your guidance to founders? Is this the way to go, usually one of them, or is it super dependent? What do you recommend?…

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