Public evidence record
Published podcast speaker
Books, apps, and tools
service / likes
“There's also more room to handle the full monetization infra-layer. So for example, I like how Orb marries the billing component with the data infrastructure to actually inform what your pricing and packaging iteration should be and help you forecast and optimize revenue.”
app / likes
“I have little kids, so I don't know if this is going to be as interesting for folks, but we like Story Bots on Netflix.”
book / recommends
“My buddy Madhavan from Simon Kucher's wrote a book called Monetizing Innovation. This is a great read. He and others there have done pricing engagements with hundreds of tech companies, so there's a lot of stories and practical tips there. I often gift that one to founders, so I can't do this whole talk without giving a nod to my friend, Madhavan, and his bible.”
Claim ledger
5 transcript-backed records
01 / belief
“I remember using tools like Mixpanel and Segment and even Jira to an extent where I was paying a cheap amount to get going, and all of a sudden I realized we had grown quickly and I looked at all of our SaaS spend and I was blown away by how much more we were paying.”
02 / belief
“I think what I described around marketing and sales, just because they really touch the dollars.”
03 / belief
“I think early growth folks like us have a unique bond and a lens on startups and investing.”
04 / belief
“I think another layer in the stack is experimentation. So this is really critical infrastructure, in my opinion, for these cross-functional product data growth teams to A/B test hypotheses and understand their impact on the business.”
05 / belief
“" Again, going back to the misstep at Evernote, I think there was always a premium plan, but it didn't really bridge into enterprise.”