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Published · transcript-backed

Recommends Monetizing Innovation.

12 Jan 2023 Lenny's Podcast How to price your product | Naomi Ionita (Menlo Ventures)

“My buddy Madhavan from Simon Kucher's wrote a book called Monetizing Innovation. This is a great read. He and others there have done pricing engagements with hundreds of tech companies, so there's a lot of stories and practical tips there. I often gift that one to founders, so I can't do this whole talk without giving a nod to my friend, Madhavan, and his bible.”

— Naomi Ionita

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Speaker
Naomi Ionita
Attribution
Verified speaker
Claim type
recommendation
Recorded
12 Jan 2023
Publisher
Lenny's Podcast

Transcript context

…Well, we've reached the very exciting lightning round. I'm only going to have four questions for you. I'm going to ask them pretty quick. We'll go through them fast, whatever comes to mind. No pressure. Question one, what are a couple books that you've recommended most to other people? My buddy Madhavan from Simon Kucher's wrote a book called Monetizing Innovation. This is a great read. He and others there have done pricing engagements with hundreds of tech companies, so there's a lot of stories and practical tips there. I often gift that one to founders, so I can't do this whole talk without giving a nod to my friend, Madhavan, and his bible. Awesome. I just recorded an episode with Madhavan, and so that's a great pick. Question number two, favorite recent movie or TV show that you really enjoyed?…

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