Naomi Ionita: evaluation

Transcript context

…Yeah, exactly. That's what I was going to say, that so many of these things are just coming out of startups that have built these in-house. And then they're just like, "Hey, I could start a company doing this and provide it to all these other companies." And so I just love that there's all these tools coming out that just make it easier to build startups and grow startups, and do less work, and have less people. Just reminds me of the number one app in the App Store at this point. I don't know if it still is Gas, which is just like four people, and it's higher than TikTok and YouTube, and all the things, and Facebook, and it's four people. And so it just shows you the power of what tools can do for you to build new startups and disrupt people, and companies that have been around for a long time. And you have to help companies do more with less now. There's a lot of frozen budgets and that's a good way to break through. So I love that these companies can do that for the buyer. So one that's come up a bit and gotten a lot of airtime recently is product-led sales. This idea of companies that serve PLG businesses and harness the power of all that product usage data to inform the customer facing team around which accounts are most upgradable. It's really free money when you shine a light on an account that nobody was paying attention to and some inside sales team can drive a large account expansion. So I don't know what better ROI you should get than that. And there's a bunch of companies that are doing this. Endgame happens to be one that I work with. They have customers like Figma, Loom, Calendly. There's other players too. I think Pocus has done a phenomenal job of building content and community to help inform the market around the power of product led sales. So there's just a lot of goodness about all the players in this space really waking everyone up to this opportunity of layering on sales to a product led motion and how to maximize revenue along the way. I'm an investor in both of those actually, and I'm going to, just in the show notes, note the one I'm an investor in because I'm investor in a lot of these companies, it turns out. And we've invested in a few, so I'm just going to keep it simple and I'll write in the show notes. Here's ones I'm an investor, just to avoid.…

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