app / uses
Craigslist
“I used to use Craigslist, and I did a lot of some pretty crazy shit recruiting people through Craigslist.”
Public evidence record
Published podcast speaker
Books, apps, and tools
app / uses
“I used to use Craigslist, and I did a lot of some pretty crazy shit recruiting people through Craigslist.”
Claim ledger
16 transcript-backed records
01 / recommendation
“Yeah. The basic formula, the way I think about it, is five and three in one. So it's five bullseye customers and three very simple prototypes, and then we conduct those interviews in one day while the whole team is watching and debriefing and thinking about what are the key big takeaways at the end of that, and so that's all as a team.”
02 / uncertainty
“I haven't written a report in, I don't know, 10 years, because at the end, when we capture those big takeaways, the team has captured it.”
03 / recommendation
“I mean, in previous days, I used to use Craigslist, and I did a lot of some pretty crazy shit recruiting people through Craigslist.”
04 / belief
“The basic formula, the way I think about it, is five and three in one. So it's five bullseye customers and three very simple prototypes, and then we conduct those interviews in one day while the whole team is watching and debriefing and kind of thinking about what are the key big takeaways at the end of that.”
05 / belief
“There's this other thing that I think is worth mentioning that I've come across, which, when we do this set of predictions, so again, it's across all different kinds of businesses, all different kinds of domains, there's certain patterns that I've noticed that show up over and over about mispredictions.”
06 / uncertainty
“In the same way, we define this bullseye, and then when I go recruit and try to find them, if I can't find them, I usually take that as a sign of something also. I'm like, "I don't know if these people exist.”
07 / belief
“I think that that's based on whatever the policy is at Alphabet that somebody set.”
08 / evaluation
“I have to genuinely want to understand and see the world and my product through their eyes. And you're going to hear stuff that is wrong, you know doesn't make sense, or you're like, "That's weird.”
09 / observation
“We were like, "Oh, yeah, there it is." So that second group of people, you just start building this confidence in the match between what you're building, what the problem is you're solving, and who exactly you're building it for.”
10 / observation
“" What I love seeing is that, quite frankly, one of the most common things across all of these businesses, all these sites, all these studies, is that one of the things that people say we need to do next is more research.”
11 / recommendation
“Get the team together, and I pepper them with a lot of questions to figure out exactly who is this bullseye customer that we've been talking about. And the reason I love doing this as a team is that what happens invariably is having that conversation before we've even gotten to any interviews is super clarifying for a team, because they tend to get a shorthand about who their customers are.”
12 / preference
“I avoid the phrase product-market fit with this stuff, and we can talk about that because I think that's kind of interesting.”
13 / evaluation
“As I talk to people who come from that tradition, I don't know what else to describe it, is they're doing similar work, but they don't seem to describe themselves as product managers.”
14 / preference
“What I mean by that is if I were to say, "I will pay $125 to anybody who is a product manager who listens to Lenny's podcast," and all of a sudden, I'm going to get a bazillion people who are just like, "I will take that $125.”
15 / preference
“In humble inquiry, you basically have to be vulnerable. And I can always do it because I'm not the founder, and I've always present myself as like, "I don't know the space.”
16 / recommendation
“I used to use Craigslist, and I did a lot of some pretty crazy shit recruiting people through Craigslist.”