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Michael Margolis: evaluation

1 Dec 2024 Lenny's Podcast Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)

“I have to genuinely want to understand and see the world and my product through their eyes. And you're going to hear stuff that is wrong, you know doesn't make sense, or you're like, "That's weird.”

— Michael Margolis

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Speaker
Michael Margolis
Attribution
Verified speaker
Claim type
evaluation
Recorded
1 Dec 2024
Publisher
Lenny's Podcast

Transcript context

…I love that tip. And again, I think a lot of people that aren't researches are just going to, "Oh, I don't know. This feels weird." Something that should be reassuring is mostly, you're just asking questions. It's on them. You're just asking questions and your job is not to say anything, almost, just keep asking questions. Yeah, and to be really genuinely curious. I think that's really... Again, it's to this mindset, this difference between selling... I have to genuinely want to understand and see the world and my product through their eyes. And you're going to hear stuff that is wrong, you know doesn't make sense, or you're like, "That's weird. What is that?" And you just have to, not dismiss that, but dig in and try to understand, like, "Why do you think that? What gives you that impression?" That's what you're trying to learn, right? And just smile, genuine curiosity, and focus on that person in front of you will get you pretty far. Any other tips on this step for folks that are like, "Okay, I'm going to try this myself. I'm going to start interviewing folks"? Any other tips, anything else important you think is worth mentioning?…

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