Evidence receipt / recommendation
Published · transcript-backedMichael Margolis: recommendation
1 Dec 2024 Lenny's Podcast Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)
“Yeah. The basic formula, the way I think about it, is five and three in one. So it's five bullseye customers and three very simple prototypes, and then we conduct those interviews in one day while the whole team is watching and debriefing and thinking about what are the key big takeaways at the end of that, and so that's all as a team.”
Source trail
Everything needed to verify it.
- Speaker
- Michael Margolis
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 1 Dec 2024
- Publisher
- Lenny's Podcast
Transcript context
…Okay, cool. So describe the sprint, high level, how it's laid out and the core pieces of it. Yeah. The basic formula, the way I think about it, is five and three in one. So it's five bullseye customers and three very simple prototypes, and then we conduct those interviews in one day while the whole team is watching and debriefing and thinking about what are the key big takeaways at the end of that, and so that's all as a team. And you mentioned a few of these key ingredients, and I think things that people may be surprised about, specifically, you don't need to talk to a ton of potential customers. You build a number of prototypes, which is interesting, versus iterating on a single prototype. And there's a few other elements. So can you just share some of the key insights, the key unique ingredients to the sprint market experience?…
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