Evidence receipt / belief
Published · transcript-backedMichael Margolis: belief
1 Dec 2024 Lenny's Podcast Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)
“The basic formula, the way I think about it, is five and three in one. So it's five bullseye customers and three very simple prototypes, and then we conduct those interviews in one day while the whole team is watching and debriefing and kind of thinking about what are the key big takeaways at the end of that.”
Source trail
Everything needed to verify it.
- Speaker
- Michael Margolis
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 1 Dec 2024
- Publisher
- Lenny's Podcast
Transcript context
…You have this Bullseye Customer Sprint that your book describes. You basically give people a plan for how to figure this out in a day, which sounds like a dream. The basic formula, the way I think about it, is five and three in one. So it's five bullseye customers and three very simple prototypes, and then we conduct those interviews in one day while the whole team is watching and debriefing and kind of thinking about what are the key big takeaways at the end of that. Where do you start?…
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