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Meltem Kuran Berkowitz

Published podcast speaker

Claims
14
Episodes
1
Shows
1
Named items
1

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book / recommends

How Will You Measure Your Life

“From the nonfiction world, How Will You Measure Your Life by Clay Christensen, that's one I recommend. He takes the business learnings that he's had and applies it to your life. It's a very short and easy to get through book. Outside of that, I constantly recommend fiction. I think at one point it became uncool to read fiction that every moment you have needs to be productive and you need to learn something. I don't care what fiction it is you read, you can read Judy Blume for all I care, but just read fiction, be creative, do something with your brain other than reading nonfiction and learning things all the time.”

Lenny's Podcast · 27 Aug 2023

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What Meltem said.

14 transcript-backed records

01 / recommendation

Recommends How Will You Measure Your Life.

“From the nonfiction world, How Will You Measure Your Life by Clay Christensen, that's one I recommend. He takes the business learnings that he's had and applies it to your life. It's a very short and easy to get through book. Outside of that, I constantly recommend fiction. I think at one point it became uncool to read fiction that every moment you have needs to be productive and you need to learn something. I don't care what fiction it is you read, you can read Judy Blume for all I care, but just read fiction, be creative, do something with your brain other than reading nonfiction and learning things all the time.”
Publisher
Lenny's Podcast

03 / belief

As long as your product is there to actually bring them value. So I would say people should just recognize that it's much simpler than they think it is, it just takes a lot of discipline to execute on it, it's not rocket science.

“As long as your product is there to actually bring them value. So I would say people should just recognize that it's much simpler than they think it is, it just takes a lot of discipline to execute on it, it's not rocket science.”
Publisher
Lenny's Podcast

04 / belief

I didn't necessarily show up on Monday feeling already burned out, but it was more like, yes, I felt alive. And I think the right people will feel that way.

“I didn't necessarily show up on Monday feeling already burned out, but it was more like, yes, I felt alive. And I think the right people will feel that way.”
Publisher
Lenny's Podcast

07 / recommendation

And also I see a lot of people sometimes go blindly into SEO. They're like, "We're just going to write content," which I'm a huge fan of SEO, happy to discuss that later, but if people aren't asking this question to Google, you can write all the content you want, it doesn't matter, nobody's going to find it.

“And also I see a lot of people sometimes go blindly into SEO. They're like, "We're just going to write content," which I'm a huge fan of SEO, happy to discuss that later, but if people aren't asking this question to Google, you can write all the content you want, it doesn't matter, nobody's going to find it.”
Publisher
Lenny's Podcast

09 / preference

So really long tail is where we focused on. And we started going very niche with websites that have maybe 50,000, a hundred thousand visitors a month, which isn't all that much when you're thinking about your paid ad strategy.

“So really long tail is where we focused on. And we started going very niche with websites that have maybe 50,000, a hundred thousand visitors a month, which isn't all that much when you're thinking about your paid ad strategy.”
Publisher
Lenny's Podcast

10 / evaluation

" So a lot of those things just by the nature of being a pandemic business came a little bit later. But the thing that allowed I think for me in Deel to build the culture early on was, because we all work from home, we've been like that from day one.

“" So a lot of those things just by the nature of being a pandemic business came a little bit later. But the thing that allowed I think for me in Deel to build the culture early on was, because we all work from home, we've been like that from day one.”
Publisher
Lenny's Podcast

11 / recommendation

I think if you are in a space where people are looking for a solution, you should be doing SEO. But if you are a direct to consumer company selling people lipstick, which I'm a huge buyer of, you probably shouldn't invest in SEO all that much because people don't go to Google for that.

“I think if you are in a space where people are looking for a solution, you should be doing SEO. But if you are a direct to consumer company selling people lipstick, which I'm a huge buyer of, you probably shouldn't invest in SEO all that much because people don't go to Google for that.”
Publisher
Lenny's Podcast

13 / prediction

We have default optimism because we are in a new space, so if someone's going to come into Deel and they're going to be pessimistic and they're like, "I don't think that's going to work for X, Y, Z reasons," they're going to just slow things down.

“We have default optimism because we are in a new space, so if someone's going to come into Deel and they're going to be pessimistic and they're like, "I don't think that's going to work for X, Y, Z reasons," they're going to just slow things down.”
Publisher
Lenny's Podcast

14 / observation

I'm happy to give away all and everything. So I think before we dive into the list of cheap channels, which I will get to, it's very important to notice, especially in the B2B world, most of the businesses are started because there's an active problem.

“I'm happy to give away all and everything. So I think before we dive into the list of cheap channels, which I will get to, it's very important to notice, especially in the B2B world, most of the businesses are started because there's an active problem.”
Publisher
Lenny's Podcast
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