Meltem Kuran Berkowitz: belief

Transcript context

…Coming back to something I asked that I want to touch on is, in today's world are there any cheaper growth channels that you are excited about? Or is it essentially the same idea? Look for where your potential users are and ideally asking questions that you could help answer? Is that roughly how you think about it still? That is still roughly how I think about it. I would add social channels to that as well. I think Twitter's a great place, people ask questions oftentimes, so there are communities. And when someone has answered that question, other people piggyback off of that. But anywhere where someone is asking a question, I would consider to fall into this category of a cheap channel. What's an example of answering a question in a value-add way versus a maybe less effective way in your experience?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.