Evidence receipt / prediction
Published · transcript-backedMeltem Kuran Berkowitz: prediction
27 Aug 2023 Lenny's Podcast An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“We have default optimism because we are in a new space, so if someone's going to come into Deel and they're going to be pessimistic and they're like, "I don't think that's going to work for X, Y, Z reasons," they're going to just slow things down.”
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Everything needed to verify it.
- Speaker
- Meltem Kuran Berkowitz
- Attribution
- Verified speaker
- Claim type
- prediction
- Recorded
- 27 Aug 2023
- Publisher
- Lenny's Podcast
Transcript context
…Awesome. I want to chat a bit about culture, culture at Deel. We had Jeff from Ramp on, and their culture is described by one word, velocity. Also one of you being the fastest growing business of all time, I'm curious how you'd contrast your culture and broadly how you think about culture at a startup and how you help create the culture at Deel? Yeah, so I would say culture is made up of two components. One is, what do you bring to the company as a team member, and what does the company give back to you? So what we expect the team members to bring to us is, our version of velocity is something that we call 'Deel speed', is that we want to make sure that we act with urgency. It doesn't matter how big the team has grown, we want to act with urgency on behalf of our customers. If a customer has a problem, they're not going to wait two weeks to get an answer for that. They're going to get that answer within 24 hours. If we need to build out a product because many customers are asking for it, that product is going to get built in one-tenth the time that any of our competitors will likely build it in. So 'Deel speed' is very, very important for us. And that's something we expect from our team members who are committing to it. To say, what's the quickest way I can solve this problem properly? And to repeatedly push themselves to act with urgency. We also care that we remain positive. We have default optimism because we are in a new space, so if someone's going to come into Deel and they're going to be pessimistic and they're like, "I don't think that's going to work for X, Y, Z reasons," they're going to just slow things down. We need people to ask the question of, "I think it's going to work for these four reasons, now let's see what are the risks associated with it and let's seek to solve those risks." That's again something we expect from our team members. And then the last one, well, not the last one, but one of the third important ones is, fully giving a shit about your customer. At the end of the day, the product that we have, we are dealing with humans, we're dealing with their livelihood, the way they get paid, we're dealing with the way companies hire. It's so incredibly personal if someone doesn't get their paycheck on time or if someone gets into legal trouble because their contract wasn't set up the proper way. So recognizing that it's not a software and a platform that we're trying to make it the best, but it's like, no, it's a business trying to pay a human so they can live their lives and the business can continue growing. So that care is something that we need people to bring to the table. Now in return of those things coming, what we give back as a company is, outside of obviously your pay, your benefits package, et cetera, is we offer people the flexibility to choose how and when they do their job, they get to decide on where they work from, what hours they work. So we basically give people all the freedom to set up their life how they want to as long as they come to the table giving us what they need. So I would say we do have an intense culture, and that's expected, we share that openly with people. But at the end of the day, that's also what sets us apart. I love this 'Deel speed'. Are these core values basically within Deel, these are values that you come back to?…
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