Meltem Kuran Berkowitz: recommendation

Transcript context

…Wow, I love that. It's important to notice that if you're looking at a subreddit of about a thousand people, recognize the upper size of this audience, you're not going to win 5,000 businesses through that Reddit community, but you're maybe going to win 10% of the people there that are having this problem. So it's very important when investing in these cheap channels to focus on what's the upper limit of the audience size. And also I see a lot of people sometimes go blindly into SEO. They're like, "We're just going to write content," which I'm a huge fan of SEO, happy to discuss that later, but if people aren't asking this question to Google, you can write all the content you want, it doesn't matter, nobody's going to find it. I love this so much, because it connects with something I find again and again, is one of the more effective early growth channels is tapping into an existing community and piggybacking off of what they've already built. Airbnb is a little bit of an example where they went to Craigslist. Actually most people pull people off Craigslist, Uber pull people off Craigslist, Lyft, so many companies just piggybacked off Craigslist and built up their own company. But what you said is so important, which is you can't just go into a community and be like, "Hey, everyone, check out what I've got." You need to add value to people and add value to the community, otherwise no one's going to pay attention to you, they're going to kick you out.…

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