Meltem Kuran Berkowitz: recommendation

Transcript context

…Something that I go back and forth on a bit is, if SEO is something every company should be doing and will work for them? And in my experience, there's certain products that are really good for SEO, especially if there's user generated content or there's just a bunch of data like say Yelp or Glassdoor, where they can generate tons of pages in all these different ways. Do you have an opinion on what sort of business and company is best suited for SEO? Or is your feeling everyone should probably be doing SEO in some form? And even if it's not a huge part of your growth strategy, it'll help. I don't think everybody should be doing SEO. I think if you are in a space where people are looking for a solution, you should be doing SEO. But if you are a direct to consumer company selling people lipstick, which I'm a huge buyer of, you probably shouldn't invest in SEO all that much because people don't go to Google for that. They go to Instagram, they go to influencers. And even if someone types in the best lipstick of 2023, chances of your website ranking, because you're not a third party objective comparing to other people, is very low. So it really depends on the solution. But if you are in a space which most B2B products tend to be, that you're solving an active problem very specifically, then I would say SEO is a good idea. If you're a consumer good, maybe a little bit less effort should be put towards it. Makes a lot of sense. Going back to the early days, you were hired as head of growth at Deel, there's a lot of things you could do. I'm curious how you decided where to prioritize your resources and what to do in the early days? Versus what you started doing down the road and what you could almost not worry about early on? What have you learned about that early prioritization exercise?…

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