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Kristen Berman

Published podcast speaker

Claims
19
Episodes
1
Shows
1
Named items
3

Books, apps, and tools

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book / recommends

Influence

“I would be [inaudible 00:52:17] not to say Predictably Irrational. I think this is a great starter book for people getting interested in the field. Influence is also a great starter book for people getting interested in the field. Many times you read Influence and you change Your Career. It's a really powerful book. And then, the under-talked about one is [inaudible 00:52:35] author Robert Frank. He wrote Darwin Economy, and he talks more about kind of status, and social norms, and how this drives a lot of our behavior. So, I'd recommend Robert Frank as an author in Darwin Economy.”

Lenny's Podcast · 2 Oct 2022

Evidence receipt · Source ↗

book / recommends

Darwin Economy

“I would be [inaudible 00:52:17] not to say Predictably Irrational. I think this is a great starter book for people getting interested in the field. Influence is also a great starter book for people getting interested in the field. Many times you read Influence and you change Your Career. It's a really powerful book. And then, the under-talked about one is [inaudible 00:52:35] author Robert Frank. He wrote Darwin Economy, and he talks more about kind of status, and social norms, and how this drives a lot of our behavior. So, I'd recommend Robert Frank as an author in Darwin Economy.”

Lenny's Podcast · 2 Oct 2022

Evidence receipt · Source ↗

book / recommends

Predictably Irrational

“I would be [inaudible 00:52:17] not to say Predictably Irrational. I think this is a great starter book for people getting interested in the field. Influence is also a great starter book for people getting interested in the field. Many times you read Influence and you change Your Career. It's a really powerful book. And then, the under-talked about one is [inaudible 00:52:35] author Robert Frank. He wrote Darwin Economy, and he talks more about kind of status, and social norms, and how this drives a lot of our behavior. So, I'd recommend Robert Frank as an author in Darwin Economy.”

Lenny's Podcast · 2 Oct 2022

Evidence receipt · Source ↗

Claim ledger

What Kristen said.

4 transcript-backed records

01 / recommendation

Recommends Predictably Irrational. Recommends Influence. Recommends Darwin Economy.

“I would be [inaudible 00:52:17] not to say Predictably Irrational. I think this is a great starter book for people getting interested in the field. Influence is also a great starter book for people getting interested in the field. Many times you read Influence and you change Your Career. It's a really powerful book. And then, the under-talked about one is [inaudible 00:52:35] author Robert Frank. He wrote Darwin Economy, and he talks more about kind of status, and social norms, and how this drives a lot of our behavior. So, I'd recommend Robert Frank as an author in Darwin Economy.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

02 / recommendation

We have the three B framework, which again, the most important step is defining the behavior. So, if you were to do a workshop with your team on what is the uncomfortably specific behavior that you want to change and you align everyone to this, it's going to be much easier for you to change that behavior because the psychology that drive that behavior will be a better conversation and more obvious.

“We have the three B framework, which again, the most important step is defining the behavior. So, if you were to do a workshop with your team on what is the uncomfortably specific behavior that you want to change and you align everyone to this, it's going to be much easier for you to change that behavior because the psychology that drive that behavior will be a better conversation and more obvious.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

03 / recommendation

Just really specific in the behavior. So, example, if I'm Peloton PM and I'm working on the app, I would say something like, "Within seven days of somebody starting the app, they do two 10-minute workouts with two different instructors.

“Just really specific in the behavior. So, example, if I'm Peloton PM and I'm working on the app, I would say something like, "Within seven days of somebody starting the app, they do two 10-minute workouts with two different instructors.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

04 / recommendation

One would be to set the incentive on the behavior because the behavior is going to align more with the customer outcomes than the active use or the retention.

“One would be to set the incentive on the behavior because the behavior is going to align more with the customer outcomes than the active use or the retention.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast
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