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Kevin Aluwi

Published podcast speaker

Claims
14
Episodes
1
Shows
1
Named items
2

Books, apps, and tools

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book / recommends

What You Do Is Who You Are

“What You Do Is Who You Are. I think that was the second most popular Ben Horowitz's book, but I'm really obsessed with building interesting and engaging cultures, so I think that's one. Another is a classic marketing book. Again, we talked a lot about branding today, so there's this book called How Brands Grow by Byron Sharp. I don't agree necessarily with everything in it, but I do think that it's a great primer on how to think about branding and marketing.”

Lenny's Podcast · 26 Mar 2023

Evidence receipt · Source ↗

book / recommends

How Brands Grow

“What You Do Is Who You Are. I think that was the second most popular Ben Horowitz's book, but I'm really obsessed with building interesting and engaging cultures, so I think that's one. Another is a classic marketing book. Again, we talked a lot about branding today, so there's this book called How Brands Grow by Byron Sharp. I don't agree necessarily with everything in it, but I do think that it's a great primer on how to think about branding and marketing.”

Lenny's Podcast · 26 Mar 2023

Evidence receipt · Source ↗

Claim ledger

What Kevin said.

5 transcript-backed records

01 / evaluation

Yeah, that I think is probably one of the hallmarks of this region in general where I have no doubt that what we were building and what we are today is a technology company, but I do think that in the early days you do have to be a lot more operations heavy. And then I think that lends to that scrappiness because there are a lot of things that to solve elegantly and technically will take a lot of time and just kind of over focusing on those type of solutions I think would be doing your customers a disservice because there are opportunities to make things a lot better just through probably more innovation in operations to kind of kickstart things until you have the more elegant, scalable, technical or product solution.

“Yeah, that I think is probably one of the hallmarks of this region in general where I have no doubt that what we were building and what we are today is a technology company, but I do think that in the early days you do have to be a lot more operations heavy. And then I think that lends to that scrappiness because there are a lot of things that to solve elegantly and technically will take a lot of time and just kind of over focusing on those type of solutions I think would be doing your customers a disservice because there are opportunities to make things a lot better just through probably more innovation in operations to kind of kickstart things until you have the more elegant, scalable, technical or product solution.”
Speaker
Kevin Aluwi
Publisher
Lenny's Podcast

04 / evaluation

For us, we built an engineering center in Bangalore in 2015, and this allowed us to compete a lot better with the global giants because we had access to a really deep talent market in India at the time, but we were really early in this whole remote work thing because it wasn't common for people in our region, but also globally to have so much talent concentration outside of headquarters.

“For us, we built an engineering center in Bangalore in 2015, and this allowed us to compete a lot better with the global giants because we had access to a really deep talent market in India at the time, but we were really early in this whole remote work thing because it wasn't common for people in our region, but also globally to have so much talent concentration outside of headquarters.”
Speaker
Kevin Aluwi
Publisher
Lenny's Podcast

05 / evaluation

Okay, I'm going to come off a little strong on this, but I am kind of annoyed at how much it's being mentioned these days. It's really popular in VC-consultant-analyst circles because it sounds really great on a strategy deck because all of the things that are really appealing, we'll talk about lower customer acquisition costs, higher attach rates to different products, talk about higher retention across different services, the ease of cross-selling and upselling.

“Okay, I'm going to come off a little strong on this, but I am kind of annoyed at how much it's being mentioned these days. It's really popular in VC-consultant-analyst circles because it sounds really great on a strategy deck because all of the things that are really appealing, we'll talk about lower customer acquisition costs, higher attach rates to different products, talk about higher retention across different services, the ease of cross-selling and upselling.”
Speaker
Kevin Aluwi
Publisher
Lenny's Podcast
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