High Signal Podcasts Evidence ledger
Method
Browse
How the evidence works

Public evidence record

Kevin Aluwi

Published podcast speaker

Claims
14
Episodes
1
Shows
1
Named items
2

Books, apps, and tools

The evidenced stack.

Browse the grouped index →

book / recommends

What You Do Is Who You Are

“What You Do Is Who You Are. I think that was the second most popular Ben Horowitz's book, but I'm really obsessed with building interesting and engaging cultures, so I think that's one. Another is a classic marketing book. Again, we talked a lot about branding today, so there's this book called How Brands Grow by Byron Sharp. I don't agree necessarily with everything in it, but I do think that it's a great primer on how to think about branding and marketing.”

Lenny's Podcast · 26 Mar 2023

Evidence receipt · Source ↗

book / recommends

How Brands Grow

“What You Do Is Who You Are. I think that was the second most popular Ben Horowitz's book, but I'm really obsessed with building interesting and engaging cultures, so I think that's one. Another is a classic marketing book. Again, we talked a lot about branding today, so there's this book called How Brands Grow by Byron Sharp. I don't agree necessarily with everything in it, but I do think that it's a great primer on how to think about branding and marketing.”

Lenny's Podcast · 26 Mar 2023

Evidence receipt · Source ↗

Claim ledger

What Kevin said.

3 transcript-backed records

01 / preference

I would write copy, I would upload ads onto Facebook and Google and try and do my best in optimizing our online marketing spend. But I think I did all of those things, not because I wanted to be scrappy necessarily, but I do think that as, and this is probably most relevant for founders, less for executives, but I think as a founder, I do think it's really important to understand the work that needs to be done in order to see what excellence looks like.

“I would write copy, I would upload ads onto Facebook and Google and try and do my best in optimizing our online marketing spend. But I think I did all of those things, not because I wanted to be scrappy necessarily, but I do think that as, and this is probably most relevant for founders, less for executives, but I think as a founder, I do think it's really important to understand the work that needs to be done in order to see what excellence looks like.”
Speaker
Kevin Aluwi
Publisher
Lenny's Podcast

02 / preference

My Chrome tabs are just all over the place, and I love that they've figured out I would say the best approach to kind of tab management, and there's just a ton of little delightful, awesome design details in the app that I think is just really cool.

“My Chrome tabs are just all over the place, and I love that they've figured out I would say the best approach to kind of tab management, and there's just a ton of little delightful, awesome design details in the app that I think is just really cool.”
Speaker
Kevin Aluwi
Publisher
Lenny's Podcast

03 / preference

I work with other founders to be able to maybe just share some of these experiences that I shared today and just figuring out what makes me happy and what are the kind activities that I find rewarding.

“I work with other founders to be able to maybe just share some of these experiences that I shared today and just figuring out what makes me happy and what are the kind activities that I find rewarding.”
Speaker
Kevin Aluwi
Publisher
Lenny's Podcast
Search evidence