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Kevin Aluwi

Published podcast speaker

Claims
14
Episodes
1
Shows
1
Named items
2

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book / recommends

What You Do Is Who You Are

“What You Do Is Who You Are. I think that was the second most popular Ben Horowitz's book, but I'm really obsessed with building interesting and engaging cultures, so I think that's one. Another is a classic marketing book. Again, we talked a lot about branding today, so there's this book called How Brands Grow by Byron Sharp. I don't agree necessarily with everything in it, but I do think that it's a great primer on how to think about branding and marketing.”

Lenny's Podcast · 26 Mar 2023

Evidence receipt · Source ↗

book / recommends

How Brands Grow

“What You Do Is Who You Are. I think that was the second most popular Ben Horowitz's book, but I'm really obsessed with building interesting and engaging cultures, so I think that's one. Another is a classic marketing book. Again, we talked a lot about branding today, so there's this book called How Brands Grow by Byron Sharp. I don't agree necessarily with everything in it, but I do think that it's a great primer on how to think about branding and marketing.”

Lenny's Podcast · 26 Mar 2023

Evidence receipt · Source ↗

Claim ledger

What Kevin said.

1 transcript-backed record

01 / prediction

Eventually with enough time all moats can be crossed. And I think one so-called moat that doesn't get talked about enough is the fact that you're able to do hard things because hard things are hard and just simply doing things that are hard, as long as they create value to your customers, actually is a position that makes it harder for your competitors to be able to win over your customers because it's hard to do those things.

“Eventually with enough time all moats can be crossed. And I think one so-called moat that doesn't get talked about enough is the fact that you're able to do hard things because hard things are hard and just simply doing things that are hard, as long as they create value to your customers, actually is a position that makes it harder for your competitors to be able to win over your customers because it's hard to do those things.”
Speaker
Kevin Aluwi
Publisher
Lenny's Podcast
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