Public evidence record
Published podcast speaker
Claim ledger
24 transcript-backed records
01 / recommendation
“And you might have a lot of conversations and have a slightly larger team and might take you 12. So we like to spread it out over two days, do two four to six-hour blocks.”
02 / recommendation
“The very beginning of your project, we recommend this kind of crazy idea that you clear your calendar.”
03 / belief
“Week after week you're learning, but you're also really able to track exactly what is it that we learned and how does that affect our strategy.”
04 / belief
“By doing a combination of vibe coding, real coding, all of which is based off of pencil sketches, we can go back and see the sketches he's doing on paper to define this is what I think needs to be in there to make this compelling to deliver on my differentiation, and then he's using a product video so that the entire thing doesn't have to work fully freeform.”
05 / belief
“I think there's sort of a humorous one for Mellow where it's like, which founder is like, "F yeah, that's exactly what I want to build.”
06 / evaluation
“In this case, they interviewed four customers. Well, it looks like this is the right customer.”
07 / preference
“It's going to be a really compelling reason for us to not go with just the one that renders faster or the one that gets the user to their benefit with one less click. And this notion that you can have a decision-making guide, we think we've seen it be so useful for us in those contexts.”
08 / evaluation
“I think for a lot of folks though, it can sound like this is just elementary, differentiation.”
09 / recommendation
“Who's the most important customer, for example, is the first question, the very first question that a team needs to answer. And as we do that, just as an important side note, we're using this tactic that we call work alone together.”
10 / recommendation
“We cleared our calendars for the week, and we created a prototype of this, this thing because we decided, look, we're never going to get anywhere.”
11 / recommendation
“We know customers can understand these and they create a great starting place for your team to think about differentiation because you can quickly look at this list and start scoring where you think your product could be on these scales and you know that if you can use one of these, people will understand it.”
12 / recommendation
“Once you've got that founding hypothesis, then you're going to go and do design sprints, and we recommend you clear the calendar for two to three weeks at least, so you have the chance to be wrong about your hypothesis.”
13 / evaluation
“So the basics is really the context for thinking about differentiation. And differentiation is the heart of what we're doing in the foundation sprint because it goes without saying perhaps, but we like to say it.”
14 / belief
“I think there is, part of the busy bandwagon, or part of the infinity pools thing, is this feeling inside that I'm responsible for staying up to date with the most important news in the world, or the most important news in my inbox, or my company or my team, work, and I'm responsible also for getting the very best of entertainment that's out at this moment that's the most topical and the funniest, or the most interesting, whatever, at this moment.”
15 / commitment
“I think there's this notion that we will use willpower maybe comes from the fact that some people can, maybe some people are just using willpower or they're on Twitter, they're on Instagram, they're on TikTok, they're on Facebook, they're doing all these things, and they're also functioning just fine, or at least what we see from the outside is just fine.”
16 / belief
“I was distracted, I was in my email, I was doing everything that I would say you shouldn't do, I was doing.”
17 / belief
“Another thing that I think is quite powerful at the end of the day is to write down, keep a notebook by the side of the bed and write down one or two or three things that you are grateful for during the day, just like a simple gratitude journal.”
18 / belief
“Every month, every week, generally speaking, it gets easier." And I think that is true, so just keep that in mind if you're ever feeling like it's overwhelming.”
19 / belief
“A lot of this stuff, there's a visualization I think of where I've got the highlight in front of me.”
20 / recommendation
“When I wake up, I'm going to schedule when I exercise, when I eat breakfast. I'm going to schedule when I take a shower, everything, and block it all out.”
21 / evaluation
“Because it's kind of simple and it sort of fits with these experiences that I've had for many years doing sprints, that it works.”
22 / preference
“I use different tactics than John does, and some of his don't work for me, and vice versa.”
23 / prediction
“When we wrote this book, it came out in 2018, I think we said we thought it was going to get worse, and it has.”
24 / observation
“We started experimenting with applying those in our own day-to-day lives, and we found that some of those things were super effective and they were a bit counter to the way we'd sort of heard or learned about productivity.”