Jake Knapp: preference

Transcript context

…That is cool. Thank you for sharing that. And to your point, this is where they think it will work. And then the next step is actually test this in the market, which is where we go from here. So let's move on to the next step in which is the final step of the foundation sprint. So closing off differentiation is a short step that is just to create some project principles that'll help you make decisions in line with that differentiation. And you were just talking about superhuman and differentiating on speed. And when John and I worked at Google back in the 2000s, there was this list called 10 Things We've Found To Be True. And one of the things on that list was fast is better than slow. And what was interesting is this is a mantra that you would actually hear people using in meetings to help dictate decisions. Well, we're considering this approach to this view or this approach, this approach renders 12 milliseconds faster. That's probably going to be the one we're going to take. It's going to be a really compelling reason for us to not go with just the one that renders faster or the one that gets the user to their benefit with one less click. And this notion that you can have a decision-making guide, we think we've seen it be so useful for us in those contexts. We think, hey, this is an easy moment. You've got your differentiators kind of loaded up in your mind. Let's take a second here and just think, what's a principle? How can we turn that into a principle? So if we take a look at Latchit, they've got help sellers help each other. So if they're trying to make a decision between two approaches, well, which one of these helps sellers help each other or do the thing that makes sellers more money? If we're choosing between two things, let's do the one that helps make them more money. And so then we've kind of moved on. We've got a mini manifesto we call it, which is that differentiation chart and these principles. And the notion is this page, the basics page was just kind of the core simple stuff you need to know about this project. The mini manifesto in one page is your decision-making guide. This is so cool and this looks like it would take a lot of work, but again, this is just a day or two of sitting around working through this framework.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.