High Signal Podcasts Evidence ledger
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Public evidence record

Anuj Rathi

Published podcast speaker

Claims
17
Episodes
1
Shows
1
Named items
4

Books, apps, and tools

The evidenced stack.

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app / likes

RISE

“The very recent product that I like is called RISE. It's a sleep track app because I am half insomniac, and for the longest time, I was thinking about, "How can I track this?”

Lenny's Podcast · 7 Dec 2023

Evidence receipt · Source ↗

book / recommends

How Brands Grow

“One book is Working Backwards. We covered that. The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good. The other book which I really love is... and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and kings, and those kind of social hierarchies have shaped how people think about aspirational products and so on. So highly recommend it.”

Lenny's Podcast · 7 Dec 2023

Evidence receipt · Source ↗

book / recommends

Working Backwards

“One book is Working Backwards. We covered that. The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good. The other book which I really love is... and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and kings, and those kind of social hierarchies have shaped how people think about aspirational products and so on. So highly recommend it.”

Lenny's Podcast · 7 Dec 2023

Evidence receipt · Source ↗

book / recommends

The Luxury Strategy

“One book is Working Backwards. We covered that. The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good. The other book which I really love is... and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and kings, and those kind of social hierarchies have shaped how people think about aspirational products and so on. So highly recommend it.”

Lenny's Podcast · 7 Dec 2023

Evidence receipt · Source ↗

Claim ledger

What Anuj said.

5 transcript-backed records

01 / belief

I think 2010 was when it started because... Look, there were a few products that were built before that also, and I think somebody said this clearly that usually, when modern consumer internet starts coming in countries, it usually starts with travel, so you do have...

“I think 2010 was when it started because... Look, there were a few products that were built before that also, and I think somebody said this clearly that usually, when modern consumer internet starts coming in countries, it usually starts with travel, so you do have...”
Speaker
Anuj Rathi
Publisher
Lenny's Podcast

03 / belief

I think with that comes a whole bunch of qualities around curiosity, learnability, never giving up, consumer-backward thinking, "I really want to solve this," and all of that that comes with that.

“I think with that comes a whole bunch of qualities around curiosity, learnability, never giving up, consumer-backward thinking, "I really want to solve this," and all of that that comes with that.”
Speaker
Anuj Rathi
Publisher
Lenny's Podcast

04 / belief

I think working with AI, many, many teams and companies get too excited about AI, and the possibilities, and so on, and it's almost like a solution ready to find a problem within their companies, which also is fine because now you're thinking about possibilities on what this particular technology can do for my company.

“I think working with AI, many, many teams and companies get too excited about AI, and the possibilities, and so on, and it's almost like a solution ready to find a problem within their companies, which also is fine because now you're thinking about possibilities on what this particular technology can do for my company.”
Speaker
Anuj Rathi
Publisher
Lenny's Podcast

05 / belief

" I think that gives me a good understanding of their frameworks and why they're just saying what, and then we go back into concrete examples where they chose one versus the other, and then take it from there.

“" I think that gives me a good understanding of their frameworks and why they're just saying what, and then we go back into concrete examples where they chose one versus the other, and then take it from there.”
Speaker
Anuj Rathi
Publisher
Lenny's Podcast
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