Anuj Rathi: belief

Transcript context

…You said that, I guess, in the Bay Area, things started 1970s, something like that. When would you say things started to really ramp up in modern product thinking in India? I think 2010 was when it started because... Look, there were a few products that were built before that also, and I think somebody said this clearly that usually, when modern consumer internet starts coming in countries, it usually starts with travel, so you do have... Basically, any country, we would start with, usually, the first travel company. So I think India started with some companies like MakeMyTrip and so on way earlier. There were a few very interesting products being built in India which were solving uniquely for the Indian consumers that were in the matrimony side which is Shaadi.com, and Bharmatrimony.com, and so on. We're like, "What do you think about Tinder?" India is famous for arranged marriages, so a product that would really understand that, "Hey, if you're a parent, if you want to get your kid up for matrimony, how would you solve for them?" and that marketplace of matchmaking, et cetera started. So a few blips here and there which was following uniquely for India. I think 2010 was a decade or time when I can very clearly imagine that's where a lot of people started building for India. So I think, again, Flipkart started that kind of journey, but in a couple of years, then they were like, say, Ola which was, in a way, similar to Uber, what they were doing elsewhere, and then a whole bunch of other startups that started coming in. So, for example, in food delivery, when I was working at Swiggy, that came in like, say, 2015, 2014, in that timeframe. Now, you see a whole bunch of startups which are trying to do not only things which are... what could an Uber for India look like or what could a DoorDash for India look like. Very different and also, very innovative. So I think now is the time when you see a lot more product building around that area. Where are some numbers of just like companies in India, people in India's money spent in India? I don't know. Things that would be like, "Wow, that is a much bigger opportunity than I thought."…

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