High Signal Podcasts Evidence ledger
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Public evidence record

Anuj Rathi

Published podcast speaker

Claims
17
Episodes
1
Shows
1
Named items
4

Books, apps, and tools

The evidenced stack.

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app / likes

RISE

“The very recent product that I like is called RISE. It's a sleep track app because I am half insomniac, and for the longest time, I was thinking about, "How can I track this?”

Lenny's Podcast · 7 Dec 2023

Evidence receipt · Source ↗

book / recommends

How Brands Grow

“One book is Working Backwards. We covered that. The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good. The other book which I really love is... and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and kings, and those kind of social hierarchies have shaped how people think about aspirational products and so on. So highly recommend it.”

Lenny's Podcast · 7 Dec 2023

Evidence receipt · Source ↗

book / recommends

Working Backwards

“One book is Working Backwards. We covered that. The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good. The other book which I really love is... and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and kings, and those kind of social hierarchies have shaped how people think about aspirational products and so on. So highly recommend it.”

Lenny's Podcast · 7 Dec 2023

Evidence receipt · Source ↗

book / recommends

The Luxury Strategy

“One book is Working Backwards. We covered that. The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good. The other book which I really love is... and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and kings, and those kind of social hierarchies have shaped how people think about aspirational products and so on. So highly recommend it.”

Lenny's Podcast · 7 Dec 2023

Evidence receipt · Source ↗

Claim ledger

What Anuj said.

4 transcript-backed records

01 / recommendation

Recommends Working Backwards. Recommends How Brands Grow. Recommends How Brands Grow 1. Recommends The Luxury Strategy.

“One book is Working Backwards. We covered that. The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good. The other book which I really love is... and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and kings, and those kind of social hierarchies have shaped how people think about aspirational products and so on. So highly recommend it.”
Speaker
Anuj Rathi
Publisher
Lenny's Podcast

03 / recommendation

Can you say that within three months, we would have achieved this much?" So using that to build one entire picture is one way that I found it really powerful because if you find disagreements here, then say, "I can't ship it," then you change the date, and then you change the goals because all of these things are changing together.

“Can you say that within three months, we would have achieved this much?" So using that to build one entire picture is one way that I found it really powerful because if you find disagreements here, then say, "I can't ship it," then you change the date, and then you change the goals because all of these things are changing together.”
Speaker
Anuj Rathi
Publisher
Lenny's Podcast
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