Evidence receipt / recommendation
Published · transcript-backedRecommends Working Backwards. Recommends How Brands Grow. Recommends How Brands Grow 1. Recommends The Luxury Strategy.
7 Dec 2023 Lenny's Podcast The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
“One book is Working Backwards. We covered that. The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good. The other book which I really love is... and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and kings, and those kind of social hierarchies have shaped how people think about aspirational products and so on. So highly recommend it.”
Source trail
Everything needed to verify it.
- Speaker
- Anuj Rathi
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 7 Dec 2023
- Publisher
- Lenny's Podcast
Transcript context
…What are two or three books that you've recommended most to other people? One book is Working Backwards. We covered that. The other one that has shaped my beliefs a lot is called How Brands Grow by a professor called Byron Sharp. There are two paths to it, How Brands Grow 1 and 2, that's both very good. The other book which I really love is... and recently, Kunal Shah, who's the founder of Cred, an Indian startup, suggested is The Luxury Strategy. The reason why I love that book is because it gets into the depth of the human psychology behind hierarchies, and how lords, and kings, and those kind of social hierarchies have shaped how people think about aspirational products and so on. So highly recommend it. What's a favorite recent movie or TV show that you've really enjoyed?…
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