Speakers in the public record
Claim mix
belief 7evaluation 5recommendation 4preference 3uncertainty 2commitment 1
Evidence policy
Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.
Claim ledger
The useful parts, with receipts.
22 published records
“Rick Reuben's creativity book is so good. Definitely recommend that. I haven't listened to it on audiobook. I read the physical book, but I also heard the audiobook is very zen. I feel like it's just a very good palate cleanser in terms of being an artist and creating because it feels both high level but also very actionable, so really recommend that. In terms of learning about and understanding typography, there's this book called Inside Paragraphs by Cyrus Highsmith. It's very small and very digestible. You can read it in one bathroom visit, and it's illustrated really well. It has cool illustrations. If you want to learn about some basics of type and typography, it's a really great book, and incredibly accessible, and not like reading Bringhurst or something like that, so big ups to that book. Oh, what's another book? I don't know. I feel like I'm just going to end up recommending all the books that I'm currently reading. This month, I read both Patti Smith's Just Kids, which I loved also and was also... I feel like I'm reading a lot of books about being an artist more so than being a designer. That book, I found really interesting, just hearing her story of moving to New York and having nothing. Just trying to be an artist, and make art, and having that be the thing that drove everything that she and Robert Mapplethorpe did. I don't know, I just feel like I'm looking for ways to get out of my very business-driven sensibilities around art making and get into a space that's more loose, and free, and driven by passions and feelings more so than necessarily career-based milestones and things like that. This is a wild card one too. I just finished The Emperor of All Maladies. I'm just a big fan of reading things about human biology and things like that and found it totally fascinating, so do read that one too.”
- Publisher
- Lenny's Podcast
“Yeah. That's definitely enough for some people, because I think sometimes... I think you, specifically, had a very clear vibe going on with all of your brand stuff.”
- Publisher
- Lenny's Podcast
“Going back to the goals, the different goals people have when they're exploring this, you mentioned there's just little problems with the logo, it doesn't scale, it doesn't print well, that kind of thing.”
- Publisher
- Lenny's Podcast
“I think some of this unique perspective on the power brand and the need for it in tech companies comes from you're not like a tech person.”
- Publisher
- Lenny's Podcast
“If we think about the experiences that we have using products, sometimes there's products where there's a ton of fun and delight built into how you use it, and that can happen through brand through design choices and things like that.”
- Publisher
- Lenny's Podcast
“I think that's something to sort of think about, is that there's always going to be things that need to get done as a part of your work or things that you're interested in and passionate about.”
- Publisher
- Lenny's Podcast
“Like I said with that reverse justification of intuition, I think if you know that the logo is not quite where you want it to be, just spend a couple days asking yourself why.”
- Publisher
- Lenny's Podcast
“I don't know, I just feel like in terms of what we were doing for blowing it out and making it really cohesive, we went a lot of directions where there might've been multiple versions of the logo depending on the scale and ultimately ended up in a place where it's much more in line and consistent across the bar.”
- Publisher
- Lenny's Podcast
“Maybe what I'll do is we'll share, I don't know if you're comfortable with that, we could just share all the iterations somewhere that we went through.”
- Publisher
- Lenny's Podcast
“I know. That came to mind because I knew the second season was coming out, so I'm just really excited about it, but I think that was probably tops for me.”
- Publisher
- Lenny's Podcast
“In terms of things that didn't work though, I think just trying to work on the level of detail within the illustration and type so that it could shrink down, because we knew...”
- Publisher
- Lenny's Podcast
“Whereas if we go really close in for the first round, we're already just talking about really technical stuff. This is another thing that is a little bit unique to me that not everybody else does, but I will hand off files to clients to try in situ really early on if what we're trying to do is solve utilitarian issues.”
- Publisher
- Lenny's Podcast
“A lot of times, it's really utilitarian stuff like this doesn't scale well, or this thing falls apart in this context, or we never had a good avatar version of it, or whatever.”
- Publisher
- Lenny's Podcast
“I think one of the reasons why people hire me to do things for them is because one of the gifts of working with someone that is a real nerd professional about whatever it is that they do is that they bring you along the journey and give you the language to talk about the thing through their eyes and through their experience.”
- Publisher
- Lenny's Podcast
“I feel like it's just a very good palate cleanser in terms of being an artist and creating because it feels both high level but also very actionable, so really recommend that.”
- Publisher
- Lenny's Podcast
“I've always wanted to see the world through the eyes of a designer, because there's so much I don't see and there's so much that affects how I think about something that I don't understand when I look at a logo, and so I thought it might be helpful just to spend a little time helping people see a designer a little bit.”
- Publisher
- Lenny's Podcast
“" For me, that just sounds like not the most holistic approach to how I work, because the reason why I do all the things that I do and why my process is the way that it is because while I love thinking and I love coming up with conceptual stuff, I find it to be very cerebrally taxing.”
- Publisher
- Lenny's Podcast
“I feel like people's color stories are something that is an immediate read, where if you blur your eyes and look at a brand, you can recognize it by its color, and so I think keeping your color similar was a big one too.”
- Publisher
- Lenny's Podcast
“Because my whole thing too is I don't want to step on anybody's toes, because sometimes companies have these really amazing designers that are working in-house, and it sucks as a designer who started at a company and thinks that you might be able to get a chance to work on what is considered the most important asset in terms of the brand and they just farm it out to someone else instead of letting you touch it.”
- Publisher
- Lenny's Podcast
“I think most people are better at understanding the feelings and sensations that typography and logos give us than they give themselves credit for, because what we are as people are endless absorbers of patterns, and information, and all this kind of stuff as we move throughout the world.”
- Publisher
- Lenny's Podcast
“Also too, I think that really talks to what I was saying earlier about making sure that everything feels like it was created together rather than it feeling like these disparate elements, because I think you can have an icon or logo that is quite simple as long as the rest of the brand matches that simplicity.”
- Publisher
- Lenny's Podcast
“I think that the product itself, and the team you build, and the people you put together are the thing that should be driving things forward, but I do think the logo and the brand assets can generate a lot of both internal and external excitement and just tell people what to expect from the thing that they're about to engage with.”
- Publisher
- Lenny's Podcast