Evidence receipt / uncertainty
Published · transcript-backedJessica Hische: uncertainty
20 Oct 2024 Lenny's Podcast How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)
“I don't know, I just feel like in terms of what we were doing for blowing it out and making it really cohesive, we went a lot of directions where there might've been multiple versions of the logo depending on the scale and ultimately ended up in a place where it's much more in line and consistent across the bar.”
Source trail
Everything needed to verify it.
- Speaker
- Jessica Hische
- Attribution
- Verified speaker
- Claim type
- uncertainty
- Recorded
- 20 Oct 2024
- Publisher
- Lenny's Podcast
Transcript context
…I want to come back to my logo just to close the loop there. Talk about just the final result that we landed on, and why you think that was the final answer, and what you think people might get from it, whatever comes to mind. Yeah, totally. I think the final answer or the final logo, we took it down a lot of different paths trying to see where it was going to land, but ultimately ended up keeping it pretty close to home and really focusing on that asset of the fire. We tried so many different versions of it's microphones with the fire and marshmallows with the fire, et cetera. It was just about sometimes the simplest solution is the correct solution. I don't know, I just feel like in terms of what we were doing for blowing it out and making it really cohesive, we went a lot of directions where there might've been multiple versions of the logo depending on the scale and ultimately ended up in a place where it's much more in line and consistent across the bar. Yeah. Maybe what I'll do is we'll share, I don't know if you're comfortable with that, we could just share all the iterations somewhere that we went through.…
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