Jessica Hische: preference

Transcript context

…Last question. I'm just going to throw this out there in case something interesting comes up. We have a segment on this podcast called AI Corner, where I like to see how people have found ways to use AI in their work, in their life to be more productive, do cool things. Is there some way that you've found a way to use AI in the work that you do that makes you do more interesting stuff? A little bit. I am in this really interesting position in terms of AI where my partner works at Meta on GenAI stuff. He's a director on the GenAI team at Meta and is very bought into AI as a whole thing. I am a little [inaudible 01:02:28] about its impact on a lot of the things that we do. I think, overall, it will become a tool and be very useful, especially in a lot of different fields. But I think this timeframe in which it's more novelty is going to have not the best impact on things like illustration, but eventually, we'll all come out of it and it'll be fine. In terms of how I've been able to integrate it into my process, I did some work for Salesforce last year where the theme for Dreamforce was going to be very AI-driven. I felt like I needed to explore AI as a part of the generative process for creating that art. I did have fun creating custom lettering and then trying to run it through stable diffusion to get stable diffusion to generate instances of my lettering in different styles. We were making these clouds. We ultimately didn't end up using it, but it was still really neat to see. I could see the validity of that in the creative iterative process. I think the biggest thing for me is that I find that the sloggy, slow dregs of work is very fulfilling to me, that a lot of the evangelists of AI are like, "Oh, imagine if you could spend all of your time high level thinking, and coming up with the concepts, and guiding the vision, and whatever, and then just get AI to do everything else that you don't care about. " For me, that just sounds like not the most holistic approach to how I work, because the reason why I do all the things that I do and why my process is the way that it is because while I love thinking and I love coming up with conceptual stuff, I find it to be very cerebrally taxing. I need a break from that by doing the more low-key production end of stuff. That's my favorite part of the process, is we know what we're doing, and now it's just about going in. When it comes to judging logos, for instance, the days that I spend knowing exactly what I'm going to do and all it is me just moving little Bezier handles around and getting it feeling right and whatever, those are pure therapeutic zen for me. I think I will always have that as a part of my work and will probably not have AI be outputting that part. But I have been able to have it be helpful in the iterative process a little bit, both through generating sketches with that project and then also through a lot of stuff with writing with my kids' books and things like that, is coming up with lists of words and concepts that are adjacent to each other, whatever. I have found that Claude and ChatGPT are very good for things like that. I'm working on another kids' book now, and I'm trying to think of the directions that it can take. One of them is sort of illustrating different feelings and things like that. od for things like that. I'm working on another kids' book now, and I'm trying to think of the directions that it can take. One of them is sort of illustrating different feelings and things like that. I could sit there and brainstorm what are the different emotions or whatever, or I can just ask Claude like, "List 50 emotions," and then I can cherry-pick the ones that come up that feel right. I do find it's really good for that early brainstorming stuff, and that's been really nice.…

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