Jessica Hische: recommendation

Transcript context

…One of the impetuses for changing my logo, for motivating me, is my wife's a designer, as you know. She's got strong opinions about my logo, and she always was making fun of my logo saying it looked like a clip art fireplace that anyone just could just plug and play. She's always like, "Oh, that's so bad. You got to change it." That was one of the motivators. I think I might have shared that when we started working together. Yeah. Also too, I think that really talks to what I was saying earlier about making sure that everything feels like it was created together rather than it feeling like these disparate elements, because I think you can have an icon or logo that is quite simple as long as the rest of the brand matches that simplicity. I think, for you, the biggest thing was making the illustration and the typography just feel like it came from the same universe instead of feeling like these separate elements. When I first moved to San Francisco, I moved to San Francisco from New York, and as a New Yorker, I had an apartment with a full kitchen that never got used. I just ate at restaurants and did takeout for the seven years or whatever that I lived in New York. Learning to cook, at first, when you learn how to cook, it's like you're making a pot full of ingredients and none of the ingredients are actually working together. But then the more you do it and the more you understand how these things are meant to blend and cook at different temperatures at different times, you start having this cohesive dish rather than hot ham water. You know what I mean? I feel like a lot of clients come to me and they have hot ham water when it comes to their brand. It's just about turning that into a soup, something that feels real. I want to take a quick tangent. Most people listening to this podcast are not designers. They're product managers, founders, engineers, and folks building product. I've always wanted to see the world through the eyes of a designer, because there's so much I don't see and there's so much that affects how I think about something that I don't understand when I look at a logo, and so I thought it might be helpful just to spend a little time helping people see a designer a little bit. Let me just ask you this question. When people look at a logo or a brand, what are just elements that make it what it is, that make you feel the thing you want to feel that we may not recognize?…

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