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Lenny's Podcast / episode intelligence

How to create a winning product strategy | Melissa Perri

28 Jul 2022 15 published claims 2 attributable people
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Speakers in the public record

Melissa PerriLenny Rachitsky

Claim mix

belief 5evaluation 4preference 3commitment 2recommendation 1

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

15 published records

03 / belief

I was going to save these questions for later, but it's as good a time as any to get into them around strategy, which your book is about, I would say, is the fact that people just build features, features, features, and don't really have a strategy or aren't using a strategy.

“I was going to save these questions for later, but it's as good a time as any to get into them around strategy, which your book is about, I would say, is the fact that people just build features, features, features, and don't really have a strategy or aren't using a strategy.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

04 / belief

You're like, damn, these look real good. So I think there's just such a joint relationship with any type of presentation where you're trying to explain where you're going or what you want to do.

“You're like, damn, these look real good. So I think there's just such a joint relationship with any type of presentation where you're trying to explain where you're going or what you want to do.”
Speaker
Melissa Perri
Publisher
Lenny's Podcast

06 / evaluation

And then, I more recently started CPO Accelerator, which is a program to help VPs and heads of product really make the leap into the C suite. So that's been really great because I believe that the more we train people to be better product executives, the better products they'll make, and the better product managers they'll make by training them as well.

“And then, I more recently started CPO Accelerator, which is a program to help VPs and heads of product really make the leap into the C suite. So that's been really great because I believe that the more we train people to be better product executives, the better products they'll make, and the better product managers they'll make by training them as well.”
Speaker
Melissa Perri
Publisher
Lenny's Podcast

07 / commitment

If we're talking deep consulting since I started Produx Labs, we've done over 30 companies where we've been in there, did something with them, either transformation-wise or setting up their PM work or setting their strategy, helping with roadmaps.

“If we're talking deep consulting since I started Produx Labs, we've done over 30 companies where we've been in there, did something with them, either transformation-wise or setting up their PM work or setting their strategy, helping with roadmaps.”
Speaker
Melissa Perri
Publisher
Lenny's Podcast

09 / recommendation

Solve those problems for the users, and then hit those strategic intents. So you have to pretty much write a one-pager or two-pager like that for every one of those levels, and I think that's great.

“Solve those problems for the users, and then hit those strategic intents. So you have to pretty much write a one-pager or two-pager like that for every one of those levels, and I think that's great.”
Speaker
Melissa Perri
Publisher
Lenny's Podcast

11 / evaluation

Is it allowing us to enter a new market if we put it together? But if we think about all the things that teams do in isolation, it's not enough, usually, to move those business metrics.

“Is it allowing us to enter a new market if we put it together? But if we think about all the things that teams do in isolation, it's not enough, usually, to move those business metrics.”
Speaker
Melissa Perri
Publisher
Lenny's Podcast

12 / preference

Whether you train somebody up in the organization to take that role over and keep driving it forward, or you hire in somebody who knows what they're doing. So when I started working with Insight, our premise was, we will never touch a company, or be in a company hands-on, for more than three months.

“Whether you train somebody up in the organization to take that role over and keep driving it forward, or you hire in somebody who knows what they're doing. So when I started working with Insight, our premise was, we will never touch a company, or be in a company hands-on, for more than three months.”
Speaker
Melissa Perri
Publisher
Lenny's Podcast

13 / preference

, or you hire in somebody who knows what they're doing. So when I started working with Insight, our premise was, we will never touch a company, or be in a company hands-on, for more than three months.

“, or you hire in somebody who knows what they're doing. So when I started working with Insight, our premise was, we will never touch a company, or be in a company hands-on, for more than three months.”
Speaker
Melissa Perri
Publisher
Lenny's Podcast

14 / evaluation

I think every company, with a lot of these processes and tools and frameworks that we get into, you've got to massage it all and make it your own. And you're going to find certain things are going to work for one company that don't work for the other company, based on their culture and what they do.

“I think every company, with a lot of these processes and tools and frameworks that we get into, you've got to massage it all and make it your own. And you're going to find certain things are going to work for one company that don't work for the other company, based on their culture and what they do.”
Speaker
Melissa Perri
Publisher
Lenny's Podcast

15 / evaluation

If you're not great at data analytics, I could deep dive on that. But I think there's a certain point where we get to, okay, I understand the basic product framework, and everybody's going to have different opinions about what that framework should look like.

“If you're not great at data analytics, I could deep dive on that. But I think there's a certain point where we get to, okay, I understand the basic product framework, and everybody's going to have different opinions about what that framework should look like.”
Speaker
Melissa Perri
Publisher
Lenny's Podcast
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