Melissa Perri: commitment

Transcript context

…Yeah. On the vision piece, do you have any general advice for getting better at vision? I try to think about a lot of... There's a couple tips, here. One, a vision should be concrete enough where people can picture what it will be in their head. It can't be a fluffy... be the backbone of healthcare. What does that mean? I don't get it. So people need to be able to look at a vision and say, I can understand that we're going to get there one day. I don't know how we're going to get there today, but we will find out along the way. That's a good vision. It's lofty, far enough away where you can't just be like, oh, we build that one thing, we hit it. That's not a lofty enough vision. It should be something that you really want to iterate through, and test, and try to figure out how to get there. It should not be what you are at today. That's a sign of, you hit the vision already and maybe you're just tweaking and exploiting it, which is totally fine. But that's not really a good vision for the future. I'd say, too, the way that I think through it is, how are we different? And it's crazy how many visions I've read where nobody actually talks about how they're different. It's like, we're going to be the best. Be the best, all right. How are you going to do that? And I think it's fine, while you're formulating a vision. And this is why I personally like writing. I just literally brain dump in there, and be like, well, our competitor A does X, Y, and Z, and we definitely don't want to be like that. So what could we do to be different? We could do this, this, and this. And if you just brain dump all those ideas about what type of value it will bring for your customers, who you want your customers to be. Sometimes I don't read about future customers or who you want those customers to be in the future. How is the value different than the value you provide today? Is it going to be different, or just doubling down on what you do? The ways that you provide those values, how is it different than your competitors? Why is it better? Not just being better, but why is it better? What's the ways that you're going to win? And then also, I think good visions also say what you don't want to do. I love reading a vision that's like, we're not going to be like that. And that, to me, is so powerful because you're like, oh, okay, we're not going to copy that. We're not going to go after that. Because you can easily have a whole team be like, oh, let's just copy what they did over there. I'm learning a ton. Thank you for sharing all this. This is, for me, really helpful, too. On that topic a little bit, say a PM wants to get better at strategy, which we talked a little bit about. Do you have any advice, someone trying to get better at being more strategic in thinking about strategy?…

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