Melissa Perri: preference

Transcript context

…On the vision piece specifically, it reminds me, when I was managing PMs, one of the most common areas of development for them was get better vision. Because it always is like, mm, here's an opportunity to get better, vision. And it's always hard to explain exactly what that means and how it looks when they're doing better at vision, other than just coming up with an incredible idea that we execute on. So maybe very tactically, what's a form factor you suggest for folks to even lay out a vision? It sounds like you really encourage writing. Is that how you like to think about it? Or do you find storyboards are often great, or sketches, or anything else? Yeah. When I write out visions, I like writing. I think that, to me, is probably the easiest way I've seen people lay it out. I've also seen people put together a great [inaudible 00:34:14] was in there consulting. We had one team with a fantastic head of UX and a VP of product who would sit there together, and they made a great presentation of the vision. But they mocked up prototypes of what it could be. And it wasn't tested or set, but the visual pieces of that got people really aligned over, oh, okay. And the diagrams, I find, when you can show how certain things relate to each other, sometimes it does come off in words. So I like a combination. I like a combination of some kind of presentation plus writing. And I think if you do those two things together, it becomes really powerful. But for me and for a lot of people, especially executives I've seen too, sometimes they're more visually oriented. So if you can grab your UX designer and sit there and sketch out ideas... And it doesn't even have to be wire frames. It doesn't have to be the end state of the product. It could just be how customers interact with things, or diagrams about the ecosystem and stuff like that. That just helps to draw a little bit more color on it. But I think those two things go hand-in-hand. I love that. I find that anytime I have a designer helping me with anything like that, I always look so much smarter...…

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