High Signal Podcasts Evidence ledger
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Public evidence record

Stewart Butterfield

Published podcast speaker

Claims
15
Episodes
1
Shows
1
Named items
0

Claim ledger

What Stewart said.

4 transcript-backed records

01 / belief

Again, it really makes a difference in those cases where people do have an intent and they do know what they're trying to do is a poor approach when the challenge is really comprehension, and I think the secret is most, 70%, 80% or whatever of a product design is in that comprehension step because people, if they do ever open the preferences tab and look at all the options, rarely have an idea.

“Again, it really makes a difference in those cases where people do have an intent and they do know what they're trying to do is a poor approach when the challenge is really comprehension, and I think the secret is most, 70%, 80% or whatever of a product design is in that comprehension step because people, if they do ever open the preferences tab and look at all the options, rarely have an idea.”
Publisher
Lenny's Podcast

04 / belief

Yeah. And 100%, that aspect of it is not original because I think that's something that marketers have done for a long time, certainly in the marcom and advertising.

“Yeah. And 100%, that aspect of it is not original because I think that's something that marketers have done for a long time, certainly in the marcom and advertising.”
Publisher
Lenny's Podcast
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