Stewart Butterfield: belief

Transcript context

…The reason I wanted to touch on it is I think still people continue to not listen to this advice and continue to over-invest in more features, more products, things like that. Just the specific example of, "We don't sell saddles here," just to quickly communicate this to folks, and correct me if I'm missing anything, is just instead of, "Hey, look at this amazing saddle we've bought," which you want to communicate as, "Here, go horseback riding. Look at this incredible experience you can have." And then they decide, "Oh, shit. I need to go buy a saddle to do that." Yeah. And 100%, that aspect of it is not original because I think that's something that marketers have done for a long time, certainly in the marcom and advertising. If you want to sell Harley-Davidson's, there are people who are going to geek out on the engines and stuff like that and the quality of the leather and stuff like that. But when you're selling the motorcycle, you're selling the open road and freedom and the wind in your hair. And if you're Lululemon, you are obviously selling yoga pants, but you're also selling health and aspiration and being the best version of yourself and a bunch of other stuff. Oh my God, I forgot the classic version of it. There's the ship ...…

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