other / built
The Challenger Customer
“Yeah, we wrote a sequel to The Challenger Sale called The Challenger Customer. In that book, we talk about a case from a company called Dentsply.”
Public evidence record
Matt Dixon
Published podcast speaker
- Claims
- 13
- Episodes
- 1
- Shows
- 1
- Named items
- 1
Books, apps, and tools
The evidenced stack.
Claim ledger
What Matt said.
3 transcript-backed records
01 / recommendation
Built The Challenger Customer.
“Yeah, we wrote a sequel to The Challenger Sale called The Challenger Customer. In that book, we talk about a case from a company called Dentsply.”
- Speaker
- Matt Dixon
- Publisher
- Lenny's Podcast
02 / recommendation
The only thing I would suggest is that for anybody, I mean, I think just do it is this, is that you should hit the pause button when the customer, because the customers, we all know, are going to get cold feet, often late stage, and it can be very frustrating.
“The only thing I would suggest is that for anybody, I mean, I think just do it is this, is that you should hit the pause button when the customer, because the customers, we all know, are going to get cold feet, often late stage, and it can be very frustrating.”
- Speaker
- Matt Dixon
- Publisher
- Lenny's Podcast
03 / recommendation
I'll start with the J because it's first, but also I think the way, while it's kind of linear, I would encourage listeners don't think about this as a process where it's like I do step one, two, three, four, J-O-L-T.
“I'll start with the J because it's first, but also I think the way, while it's kind of linear, I would encourage listeners don't think about this as a process where it's like I do step one, two, three, four, J-O-L-T.”
- Speaker
- Matt Dixon
- Publisher
- Lenny's Podcast